When the Instagram account @howdoyousleep appeared last month, fans immediately linked it to pop singer Sam Smith. The account, which teased out short sets of lyrics, given tips on combating insomnia and promoted a cryptic website, only followed Smith. Now, fans have finally found out why.

Smith revealed the release date of “How Do You Sleep,” his newest single, on Wednesday (July 10). Sending out the song’s album art and a message revealing the project as his latest single, Smith revealed that the song will be available everywhere Friday, July 19. 

The clip also contains what appears to be a short teaser of the song, as a series of distorted xylophones play an entrancing, lullaby-esque melody. The music had been used in a few of @howdoyousleep’s posts, sometimes slowed down and other times warped beyond recognition.

The album art follows the same theme as Smith’s other 2019 single, “Dancing with a Stranger” with Normani, depicting a bottle of cologne bearing the title of the song on its face.

“How Do You Sleep” is out everywhere July 19. Check out Smith’s teaser clip: https://www.instagram.com/p/BzvBj2QgFTL/