Below you can find all the podcast episodes of Marcella – Synergy For Music.
With so many ways to promote your music online — and only so many hours in the day — how do you decide which platforms are worth your time and energy?
If you try to promote your music through every channel available to you, all at the same time, you’re going to spread yourself too thin and eventually burn out. On top of that, you’ll end up frustrated that all of your hard work hasn’t actually amounted to much.
So rather than attempt the impossible, focus your efforts on a handful of platforms where your existing and potential fans are most likely to spend their time online. (And, you know, the platforms that you actually enjoy using — or at least don’t despise.)
Here are 15 of the best ways to promote your music online.
This should be priority number one (and we’re not just saying that to toot our own horn). An official website gives your fans a place where they know they can always find you, no matter which social networks come and go.
2. Email List
Unlike social media platforms where algorithms determine who sees your content, your emails are guaranteed to land in your subscribers’ inboxes. A regular monthly newsletter is a great way to keep them informed about all things going on with you and your band.
If you love writing, consider starting a blog to build a deeper relationship with your fans. Your posts could include insight into your creative process, roundups of new music you’ve been loving, or personal stories about your life as a musician.
4. Electronic Press Kit
An electronic press kit, or EPK, is essentially a résumé for your band. It should include your up-to-date bio, music, photos, videos, tour dates, press coverage, links, and contact information. It’s always a good idea to have your EPK on hand when you release new music, book shows, or connect with music industry folks.
Facebook has long been considered essential for promoting music online, but it’s become increasingly difficult to reach fans organically over the last few years.
If there’s an audience you want to reach on Facebook and you have some budget to work with, you’ll need to get comfortable with Ads Manager. It’s a powerful tool for creating, managing, and measuring Facebook ad campaigns, but it definitely has a learning curve. As long as you dedicate some time to testing and optimizing, Facebook ads can be one of the most affordable ways to promote your music online.
Twitter reigns supreme for real-time updates and quick interactions. It’s a great channel for sharing thoughts on relevant trending topics, hosting Q&A sessions with fans, posting setlists, and much more. You can also use the search function to find people who are talking about your music (or similar artists), and strike up conversations with them.
With over 1 billion monthly active users, Instagram has exploded in popularity. Between your grid, Stories, IGTV, Instagram Live, and the newly announced Reels (Instagram’s take on TikTok-style videos), it’s the best place to build your visual brand as a musician.
If you have a little money to put towards growing your presence, you can promote Instagram posts through Facebook Ads Manager in the same way that you’d promote a Facebook post.
Snapchat is a fun way to connect with fans, especially if your target audience skews younger. It tends to feel more casual, in-the-moment, and personal than other social media apps, which can lead to some unique marketing opportunities that don’t necessarily feel like “marketing.”
9. Streaming Services
Most fans use streaming services like Spotify, Apple Music, and Pandora to listen to their favorite artists and discover new music, so you’ll want to make sure your releases are available on all of them.
Getting even one of your songs featured on a playlist can work wonders for your music career. There are millions of playlists out there for every subgenre, mood, and activity imaginable — which translates into a golden opportunity to reach the right audience at the right time.
YouTube is the second-largest search engine after Google and an enormous driver of music discovery. Besides sharing your videos on other platforms, you can help people find you by making sure that every upload has a clear and catchy title, a detailed description with keywords, and relevant tags. You’ll also want to organize similar types of videos into playlists to build watch time.
SoundCloud is one of the most artist-friendly platforms out there, especially for independent musicians and niche genres. It boasts a massive community of diverse music lovers, and it’s super easy to share or embed your tracks on just about any website. You can even use it to upload demos and gather feedback before investing in professional production.
Bandsintown is the largest concert discovery platform, used by over 500,000 artists and 50 million fans. Whether you’re heading out on tour, live streaming from home, or anything in between, you’ll be able to sync all of your upcoming events across your website and social media channels.
13. Music Blogs
Even small blog features will have a positive impact on your SEO and exposure, so seek out opportunities for album reviews, concert reviews, interviews, and guest posts.
Research music blogs that feature artists similar to you in terms of both genre and prominence, and make sure you take the time to craft a personalized pitch email that will catch the blogger’s attention.
TikTok has quickly become one of the best ways to promote music online, with over 800 million monthly active users. The app is especially popular among Gen Z, but older demographics have wasted no time hopping on the bandwagon. The fine-tuned algorithm and addictive format give you a better chance of organically reaching a new audience in comparison to other social media platforms.
Audiomack is a music sharing and discovery website that lets you host all of your tracks for free, with no storage limits. You can submit your uploaded songs for a potential feature on the “trending” page, where millions of fans go to discover new artists. You’ll also have free access to content sharing tools and a dashboard loaded with detailed stats and engagement data.
Share the music platforms where you promote your music below in the comments.
Learn how to boost fan engagement, promote your brand, and increase followers.
The rise of social media has proven to be a valuable asset for musicians. A strong social media presence is essential for promoting your music, engaging with fans, and expanding your fan base. Moreover, having an effective social media strategy connects you with music industry peers and presents new opportunities.
Social media marketing for musicians can seem like a daunting task. However, this social media tips guide will help you develop an effective strategy. The following ten proven tips show you how to boost fan engagement, increase followers, and promote your brand on social media.
1. ANALYZE YOUR AUDIENCE
Who are your fans? What are their interests? Knowing your audience and what type of content they respond to better is crucial. For example, one demographic of fans may like videos, while another likes your photos. It’s also helpful to know where your fans are spending their time online, and when they’re online. This information will help you determine the best times to post.
Most social media networks offer analytic tools that help you know your followers and track engaging content. You can also see your fans location, age, gender, and interests. Understanding this data will help you develop an effective social media strategy for your music.
There are also analytic tools like Google Analytics. They can help you keep track of likes, shares, comments, trends, and other information.
2. POST REGULARLY
Keeping your social media profile active is important. Post with regular consistency to stay relevant to your fans. This task is vital for musicians who don’t release music or play shows often. It’s critical to create content for your audience even when you’re busy in the studio or between releases. However, don’t get carried away. Fans will unfollow you or stop engaging with your posts if you saturate their feed.
Also, develop a rhythm with your posts, so people know what to expect. For example, post a mashup song every Friday at noon.
3. SCHEDULE YOUR POSTS
Scheduling your posts in advance can be a valuable way to engage with your fans without staying online all day. It’s also a smart strategy to publish when the most active users are online. Determining what days to post and at what time of day is important.
You can find this data by looking at your social media analytics.
4. SHARE ENGAGING VISUAL CONTENT
Visual content tends to generate more engagement than plain text posts. Sharing photos and videos is a great way to tell stories quick and easy. They also capture people’s attention much faster than text. Below are some visual content ideas:
- Photos of your music gear, home studio, DJ equipment, fans, etc.
- A photographic announcing upcoming tour dates, a new single or album, etc.
- Photos or video of shows you played at or attended.
- Photos or video of you making music in unique places.
- A short video explaining the meaning behind a song.
- Live stream yourself at an event, working in the studio, replying to comments, offering tips, hosting a Q&A, and anything else fitting.
- Photos or video of favorite moments from your personal life.
- Photos of inspirational quotes.
- Animated GIF images and memes.
- Music videos and interviews.
5. SHARE ENGAGING TEXT CONTENT
The type of content you share is critical. It’s essential you post a variety of content fans can connect with, share, like, and comment on to keep them engaged. Balancing both visual and text content is important. Below are some text content ideas:
- Update fans about a new song, upcoming album, and tour dates.
- Inspirational and motivational posts.
- Educational posts that offer tips and techniques.
- Interactive posts that encourage engagement. The most effective posts include polls, questions, fill-in-the-blank, contests, giveaways, and “caption this” photos.
- Ask your fans for feedback or their opinion about something. For example, track feedback on a single, songs they might want to hear in your next set, which merch design they like better, etc.
- Add a “Call to Action” to prompt an immediate response. For example, “Like if you agree.”
- Categorize or theme posts with hashtags. For example, #MusicMonday, #ThrowbackThursday, #QuickTip, etc.
- Tell a story. For example, share what’s on your mind, a personal experience, etc.
- Make various lists. For example, your favorite plugins, songs you’re currently into, favorite music production gear, etc.
- Write posts that explain the meaning behind your music, brand, or style. Also, share a positive press quote about your music.
6. OPTIMIZE YOUR SOCIAL MEDIA PROFILES
People are likely to find your social media profiles first when searching your artist name. That’s why having a clean, optimized profile for each platform is a top priority. Below are some social media tips for optimizing your artist profiles:
- Make sure all your artist information is accurate and up-to-date. This includes tour dates, latest releases, bio, links, press coverage, etc.
- Include a current bio or a link to your bio.
- Create visually stunning profile images and covers. Also, make sure all images are the correct size.
- Add links or a “Call to Action” to images and covers. For example, links to buy your music, your website, press coverage, etc.
- Advertise with cover images. For example, create covers that display tour dates, upcoming release details, new merch, etc.
- Make use of Facebook cover videos. You can upload a video as your cover. For example, create a looping video or animation that advertises your next release or tour dates.
- Change your profile and cover images regularly to get some engagement from your followers.
- Pin your most engaging post to the top of your page. Or, pin the post that best represents you as an artist for all new fans and music industry peers to see first.
- Increase engagement on your posts with Tags. Tag all the people in your photos or videos and any companies or venues etc. Tagging also increases the reach of your posts by appearing on the feeds of those you have tagged.
- Ensure all your social media platforms have the same theme. Also, post the same images across your social media platforms. Keeping the theme consistent gives the impression of a complete package. Moreover, artists that have different profile pictures for each platform is confusing. For example, fans may not immediately recognize you if all your profile photos are different.
7. USE A PERSONAL TONE AND SHOW YOUR PERSONALITY
Developing a personal connection with your fans will help solidify the artist-fan relationship. How you communicate to your fans makes a huge difference. It’s also essential that you show fans your real personality. When you start to show your true self, you’ll begin to see a big difference in the way your fans interact with you.
Take your voice beyond the music with these social media tips:
- Write like you speak so that your content has a genuine personal tone. And don’t forget to give your posts a once-over for basic grammar and readability.
- Personalize your message and don’t front a persona that doesn’t reflect who you really are.
- Embrace your passion and don’t be afraid to speak your mind. Many fear rejection over sharing polarizing content. Letting little quirks in your personality show is ok.
- Don’t be afraid to open up on social media. Let others into your world and share the good times as well as the struggles. Show your fans who you are, what your about, and where you’re going. Remember, your brand represents you, so don’t hesitate to hide that.
8. INTERACT WITH YOUR FANS
This tip is a no-brainer. However, it can go overlooked. It’s vital that you connect with your fans and show them you care. Don’t just use social media to promote your music and tour schedule. Use these platforms to interact with your fans. For example:
- Don’t forget to reply to comments, messages, Twitter replies, mentions, etc. Your fans will appreciate that you are open for discussion and engaged in a personal connection.
- Interact with fans by asking questions, getting involved in discussions happening in the comments, and anywhere else to keep the conversation going. Moreover, take the time to write a good response. For example, if someone says your music inspired them, say more than “thanks!” Interacting with your fans shows that you’re listening to them.
- Don’t be afraid to ask followers to share or retweet your posts. Also, return the favor. Share or retweet photos, music, shout outs, quotes, and anything else relevant to you. Moreover, encourage them to post photos from your shows or remixes of your songs and tag you. You could even make a regular theme like “Fan Feature Friday.”
- Remember to check your social media accounts frequently. Don’t create posts and then leave them unattended. Developing a fan base requires your full commitment.
9. SHARE CONTENT FROM YOUR FANS
pread the love and share or retweet content posted by your fans. One sure way to boost engagement and excite fans is sharing their content with other fans. It’s also a great way to show appreciation to your biggest fans.
Moreover, show respect for other artists, musicians, DJ’s, and other music industry peers. For example, share, retweet, and like content from your fans. Also, comment on other peoples Facebook posts, Twitter tweets, Instagram stories, SoundCloud tracks, etc. This move shows your engaged in the music community and that your brand is not solely self-promoting. It’s also an excellent way to network and gain new followers.
10. ADDITIONAL SOCIAL MEDIA TIPS
Below are some other proven social media tips that will help you grow your followers, increase engagement, and build relationships with your fans:
- Send personal invitations: Invite people to shows you’re playing in a private message.
- Create a Story: Collect the best moments from your show or anything else and do a recap. Post it as a story on Instagram, Facebook, Twitter, and Snapchat.
- Create SoundCloud playlists: Include songs from other artists you’re into at the moment. Spread the love!
- Create a Facebook Group: Build a community and engage with them. Ask questions, get feedback on your upcoming release and other projects, share content, etc.
- Live stream: Host an AMA (ask me anything), offer feedback on a project created by a fan, demonstrate music production techniques, etc.
- Caption contest: Capture a funny moment before or during a show and host a caption contest.
- Photo tagging: Take a photo with your fans. Let them know when/where you will post it and ask them to tag themselves.
- Create Twitter Lists: Add fans, companies, venues, and other music industry peers. Lists make it easier to interact with important players in the music industry.
- Write emotional headlines: Studies show emotional headlines increase shares and traffic.
- Create videos: Consider ideas like how-to, behind-the-scenes, music culture, shout-outs, event recap, promotional, demonstrations, interviews, and even testimonials.
- Meet your fans: Host a meetup group for fans and create an event page to share. It’s an easy way to make connections, promote your music, and invite people to your show.
- Live Tweet/Stream other acts: Highlight other acts playing at a show. Also, tag them in all photos and videos. It’s also a great cross-promotional tool if multiple acts use the same hashtag.
- Say thank you: Post a message of gratitude if your song received a lot of plays or after a show. Also, tag other acts, the venue, the promoter, sponsors, and any fans you met.
- Promote your social media channels: Use your social media platforms to promote your other channels.
- Create a podcast: Launch a podcast series and share it on your channels. Talk about your musical inspirations, life on the road, commentary about the music scene, etc.
- Invite Facebook Likes: Grow your followers by inviting people who “Like” your posts to follow your artist page.
Figure out what suits your fans and then have fun with it.
“Am I really good enough? Or is this just good luck?”
Have you ever found yourself with this nagging anxiety in the back of your mind? If so, you’re not alone. In fact, it’s so common, there’s a name for it. Imposter Syndrome. It’s common in many professions, but especially pervasive in creative careers where success can often come from subjective works.
How does imposter syndrome manifest itself? Social anxiety. Believing you’re going to fail no matter what. Devaluing your worth. Underestimating your own expertise. And not only does it seriously affect your self-confidence, but this fear can keep you from taking the necessary risks to further your career and personal growth.
Not only does imposter syndrome make it feel like you aren’t good enough for the praise you receive, but it makes you worry that it’s probably clear to the rest of the world, too—as if someone with more know-how is going to come along and strip us of the title “artist” that we’ve foolishly given to ourselves. And not just for those in creative careers—the brightest CEOs, politicians and entrepreneurs have all fallen victim to this mindset.
But for creatives, the pressure can feel even worse.
“The nature of creative work makes everyone more vulnerable to feeling inadequate and even more so if you are not classically trained,” explains author and impostor syndrome expert Dr. Valerie Young.
It’s a difficult spot to be in: you put your heart and soul into every piece and then have to share it with an art world that can be highly critical, using standards that are completely subjective.
The irony is that the deeper you dive into your art career, the more opportunities there are for imposter syndrome to bubble up inside you. If you let them, these doubts will corrode your self-confidence until there’s nothing left.
That’s why you have to figure out a way to tackle imposter syndrome head-on, before it affects the success and future of your art practice and damages your self-confidence beyond repair. So, where do you even begin?
Recognize your negative thoughts and work to change them
mposter syndrome isn’t based on reality. It’s just your mind running wild with fear, feeding off nothing but negative thoughts and self-doubt. But you know you don’t have to think this way, right? You can live in any world you choose, simply by changing your perspective.
In other words, you are what you think.
But did you know that there’s a way to train your brain to think more clearly? That there are actionable, concrete steps you can take to become a more positive person?
Of course, it’s not going to be easy. Habits, as you likely know, can be incredibly hard to break. Especially these invisible mental habits of ours. But that makes it all the more important to try!
Start small. First, work on giving up bad habits. Give up comparing yourself to others, making excuses, perfectionism, the need for praise, taking uninformed advice to heart—all the things that chip away at your self-worth and the reason you became an artist in the first place.
Become a risk taker
Fear is a natural human instinct. Fear tells you to stand back from that ledge, run from that snake, or throw out that expired milk. It’s trying to keep you safe.
The problem is when fear keeps you from doing the things you really want to do. Things that would make your art business soar.
In fact, safety isn’t always the best place to be!
Because we’re talking about a fear of failure here, not a bear in the woods. We use this fear and doubt in our abilities as an excuse to stay in our own little, comfortable bubble, because it sure beats failing in front of everyone—which imposter syndrome promises us is inevitable.
But when you really think about it, what is there to be scared of?
To get past imposter syndrome, you have to become more acquainted with the idea that failure is not the end of the world.
The worst that can happen is that things don’t work out this time around. You’re not going to die. You’re going to learn, and there’s nothing to be ashamed of in that. Every failure is another bullet point of experience on the resume, a tool in your artist tool belt that you can use to overcome the next obstacle.
And, there will always be another opportunity. The more risks we take, and the more we practice being risk takers, the less fearful we are of failure. The only way to get ahead in life is to take risks. You really only fail if you never try.
Keep a personal “brag” box
So often in a society where we are expected to achieve at every turn, we rob ourselves of the joy and meaningfulness of success. We lose our “why”.
As an artist and entrepreneur, you have a responsibility to acknowledge and celebrate your own successes. There’s no manager to give you a pat on the back or an “employee of the month” certificate.
This leaves the door wide open for imposter syndrome to waltz on in! Without external feedback from others to let you know you are doing a good job and are worthy of your accomplishments, anxiety, and fear can start to make you doubt where you are in your career.
So try this. Next time you make a big sale, get a stellar review, complete a commission that is well-loved, land a spot in a show, or get an award, take one minute to write it down. Write down what the accomplishment was, how it made you feel, why it was a success and maybe what lead to this success.
Celebrate every time you accomplish something big or small, and then keep these reminders in a “brag box” of sorts that you can use to pump yourself back up as needed. It can be an online archive, a folder on your computer, or an actual shoebox of print-outs you keep in the studio—something within arm’s reach that reminds you what an awesome artist you are.
These successes are not to be hidden or forgotten.
If you can’t trust yourself, try trusting others for a while
Whenever you start to doubt yourself, we want you to think hard about this concept…
Do you really believe that all the people who helped you get to where you are today did so because they were merely taking pity on you? That they saw absolutely no redeeming value in you or your artwork—but decided to believe in you and reward you despite their busy schedule, wealth of knowledge, and their own expertise on the line?
he jurors who’ve selected you for shows. The teachers who’ve assigned you an A grade.
You’re trying to tell us that they all made a mistake?
The people who got you here are competent.
Yes, a lot of life is luck, but that doesn’t mean in any way that we aren’t talented and deserving. You need both to succeed.
And use the credibility of the people who got you here as a form of validation.
Treat yourself like your best friend
Imagine this all-too-familiar conversation: A friend or family member confides in you that they are feeling down about themselves, doubting their abilities and self-worth.
What do you say? You jump right in reassuring them that they are one of the kindest, smartest, most hard-working people you know—because, in your eyes, that’s all true! Even if they’ve failed, you know for a fact that they’ll bounce back, and you won’t leave their side until they realize it, too.
So, why is it so easy to have compassion for others, but so hard to love and believe in yourself?
Reach out to your inner circle when you’re feeling unsure, the people who love you, know you, but don’t need to sugarcoat things. Hear what they have to say, and (here’s the key!) have as much faith in yourself as you do your loved ones. See yourself the way your friends and family see you. Listen to them. Believe them and use this to grow your confidence.
Then start treating yourself like you would treat your best friend.
Get more comfortable with openly sharing your work
A low performing post on social media. One bad critique. A show date with low attendance. These are all fuel for imposter syndrome. It’s cold, hard evidence! How could it be anything but true?
It occurs when we search for information to confirm our pre-existing ideas or beliefs (i.e. that we are imposters).
And that’s not the end of the self-sabotage! Have you ever heard of the negativity bias? It means that as humans, we tend to exaggerate and remember negative critiques much more strongly than positive feedback—no matter how much positive feedback we get. “Your brain is simply built with a greater sensitivity to unpleasant news,” explains Psychology Today, and research has proven it!
If you’re going to get over this syndrome as an artist, you’re going to have to tackle the social anxiety that comes with putting your heart, soul, and creativity on the line. Because there’s no way around it. What you create is highly public—it’s the only way to sell work!
The key once again is to remember why you create.
Ask yourself if you would make the work you make today if no one would ever see it. Would you paint or sculpt or draw that if you couldn’t show it to anyone?
You’ve probably heard dating advice at some point in your life that you “have to love yourself first.” Apply that to your work, love what YOU are making, and the rest will follow. And if you still doubt yourself? Remember that you are the expert of your art! No one knows your artwork better than you do.
Give yourself permission to be the expert.
Mentor another artist and share your expertise
Whether you teach a workshop, join a Facebook group, or grab coffee with someone just starting out, mentoring fellow creatives will help you quickly realize how much skill and expertise you have gained over the years.
And while it’s a great boost of confidence, it’s also humbling to realize that nobody knows everything all the time. Not even the most successful artists alive. We all had to start somewhere and there’s always more to learn, even when it appears that our own mentors know everything.
Mentoring another artist also takes some of the focus off of ourselves and lets us give back to the community. It gives us perspective and lets us share that creative spark with others. It’s also a reminder that we are all at a different point on the road in our journey, the important part is to keep walking.
If you want to get past that stubborn, insecure feeling, you must grow comfortable with the idea of constant learning, shedding your ego, and letting go of perfectionism. Trust that you are exactly where you need to be in this moment, and smile knowing how far you’ve already come and the excitement that there will always be somewhere further to go.
Find value in what’s different
It’s easy to walk into the room and start immediately comparing yourself to all the other amazing artists. You don’t have the same artwork or experiences or successes as (fill in name of successful artist here)—but we’re here to tell you that it’s actually a wonderful thing!
Differences are thought-provoking.
Unique experiences add to the conversation.
Different viewpoints encourage change for the better.
And that goes for whether we are talking about an art career or the artwork itself. Because everyone walks a different path, and everyone has a story to tell. There will always be someone who finds wisdom in what you have to share.
And if you inspire just one other person, even if it’s just yourself, wouldn’t it all still be worth it?
Don’t let imposter syndrome diminish your voice.
It is a mindset, not a one-time goal! And positive mindsets have to be fed constantly.
So jump on the opportunities that will build your self-confidence, give up negative self-talk, and be grateful for the people and experiences that got you to where you are today. Because we all deserve happiness and success—yes, even you!
Understanding your unique voice and knowing your purpose as an artist can help you conquer impostor syndrome.
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The music you make with collaborators takes everyone to the next level. Music collaboration is a brilliant (sometimes difficult) artform in itself. Anyone in a band can tell you all about it…
Collaboration is an extra pair of ears, hands, and an additional brain to work with. It gives you VIP access into someone else’s workflow. It helps you overcome creative blocks. It even brings out creativity you didn’t know you had.
But collaborating is hard. Where do you find a network? Where should you start? And how do you make it work for your music? Here are a few tips to start (and keep) a collaboration with other musicians.
How to find your music match
Sometimes finding your music partner is as simple as looking around your group of friends – and their friends too. Getting involved in your local creative community is the best place to start.
If you need to dig a bit deeper, here are some ideas on where to find music collaborators:
- Look on SoundCloud and contact people whose music you like
- Go to livestream shows in your city and make connections in your local scene
- Play livestream shows – people will be more inclined to ask to collaborate if they hear you live
- Find Facebook Groups in your area and get involved
- Get involved in online music forums, many of which have official feedback threads where artists can post their music and get feedback.
- Ask your local university if you can put an ad in the music department (you never know!)
- Share your tracks with people already in your network and ask if they know anyone else who might be able to help
Once you’ve found your other musical half, here’s how to make things work:
1. Know your own strengths and weaknesses
To be a good collaborator, you gotta know what you’re bringing to the table. That way you’ll know what you’re looking for in a music partner.
Ask yourself these questions:
- What can you contribute with your creative voice and skills?
- What are your short-term goals? What are your long-term goals?
- What is your process missing or needing help with?
- What kind of music do you wanna make?
- How often can you jam or rehearse?
- What musical and visual aesthetic you’re going for?
Being on the same page about commitments and goals is crucial.
Don’t just ask at the start either. Ask yourself these questions often during your collaboration. Open communication is key.
It will help you both get the most out of your work together now and in the future.
2. Treat it like a jobship: A friendship and a job combined.
You’re gonna spend a lot of time with a collaborator. You better like each other as friends first!
Treat your relationship like a responsibility too. Take deadlines seriously. Arrive on time. Be courteous and accountable. Remain open, flexible and kind. A critique goes down better if you let them know what’s good first. Balance how you talk about ideas but don’t pull punches either.
3. Work Work Work Work Work Ethic
Good collaboration starts with the music. Pick collaborators based on the music they make AND the work ethic it took to make it. If your work ethic, sound or both, don’t match it simply won’t work.
‘Work ethic’ means their values and how they work. So when you’re looking for someone to collaborate with ask yourself
- Are they easy to work with?
- Do you have good communication?
- Do they value the same things as you?
- Are they punctual, able to meet deadlines?
- Do your schedules match?
The most important point on that list is communication. Sharing projects and staying connected throughout the creation phase is key, and bouncing around between Dropbox, Gmail and Soundcloud is a huge hassle.
Good music collaboration needs great chemistry, but it also has to work on a practical level as well.
That means the right tools that take the confusion and hassle out of working together whether your in the same studio or thousands of miles away.
4. Set clear and complementary roles
There’s nothing worse than stepping on feet when collaborating. If the roles aren’t clear you’re gonna get frustrated.
A vital part of collaboration is every member delivering on their part of the process.
Good music partnerships are often based on individual strengths complementing others’ strengths. Let each member shine doing what they do best.
Define the roles early – whether it’s divided by instrument or by step in the songwriting process (writing lyrics, arranging, mixing, etc.). However you do it, set everyone up to excel at their strengths.
5. Make Respect and Trust a Priority
Collaborators don’t always agree—and that’s normal.
The important part is being able to express your opinions with respect and care towards your collaborators. After all, music is a very personal thing.
Don’t let egos get in the way of your work. You’re all working towards a common goal: Good music. Try every suggestion before discarding it. Let yourself be challenged and surprised.
Respect each other’s strengths and weaknesses. Support and encourage each other. Ask for feedback. Give feedback in a constructive and respectful way.
Collaborating means learning from listening AND learning from teaching someone else.
6. Make a plan: develop a vision and concept
A music project is exciting because it’s a whole universe. The best music projects bring you into a total world of sound, imagery, fashion and imagination.
Like Die Antwoord: in addition to their music, they’ve nailed the art of creating personas, unique videos and a recognizable aesthetic that others wanna copy.
So when you’ve found your perfect match, take some time to plan and dream together. Share music that influences you. Brainstorm your overall aesthetic and visual concept. Keep a mood board of things that inspire you.
Also think of what you want your live performance to look like (costumes? lights?) and how you’d like to be represented in press photos.
7. Have fun or don’t do it
Always remember to keep things fun for everyone involved. Let your collaborators know that you value their work. Praise them when they’re doing something really awesome.
You couldn’t have gotten where you are without each other, that’s well-worth celebrating! Cheers!
Feel free to leave your comments below.
No need to rely solely on music sales and touring to bring in the big bucks. Here are more ways your music can make money in 2021. Let’s dive in…
Having your music on streaming platforms like Spotify, Apple Music, Deezer, etc. is a no brainer.
Royalty collection is a complex business. The two most common music publishing royalty types are performance royalties and mechanical royalties.
Since the beginning of quarantine, live streaming has taken over the music scene. All the while, artists have become more creative and tech savvy than ever. Don’t get left behind! With in-person shows at bay, live streaming is the next best thing.
If you’re looking to get sustainable results by monetize your streams, you’ll need to get creative.
Here are some ideas to help you out:
- Host a Live Q&A // Promote an upcoming release by turning on a live stream and hanging out with your fans for 30 minutes. All you gotta do is hop online and start a conversation. Hosting a Q&A not only gives your fans a chance to get personal with you, it also gives you valuable feedback on what your fans want to see in the future or even which songs they want on the next album! — You get free, instant data AND the revenue from ticket sales & tips.
- Plan a Series of Live Streams // Erykah Badu stepped it up and created “Quarantine Concert Series: The Apocalypse” from her home in Dallas. The series is made up of three separate streams, all unique and full of life. For price, she charged $1 for the first, $2 for the second and $3 for the third. — Streaming is not limited to sitting down in a single room and turning on a laptop camera. Get creative!
- Stream Behind-The-Scenes // Give your fans a backstage experience they can’t get anywhere else. Show your creative process, you making beats, ask and answer questions, maybe even take some song requests and jam out with your fans. Keep it engaging, down to earth, and personal. Making this connection will foster more dedicated fans who will support you in the long run.
YouTube is another platform that continues to garner major success for independent artists. The easiest way to earn money on YouTube is with Content ID, a digital fingerprinting system that content creators (like record labels and artists) can use to easily identify and manage their copyrighted content on YouTube.
he most engaging video games have great soundtracks to go with them. There’s a reason players get so immersed in their virtual worlds, and the music is a major part of that. — Consider putting out an instrumental version of one of your best tracks just for gaming playlists.
Merch has always been a key source of revenue for independent musicians. Although live shows aren’t what they used to be, live streams are a great opportunity to keep your merch sales going strong.
Any time your song is featured in a TV show, movie, commercial, or any visual media, that’s called a “sync placement”. In addition to performance royalties you earn for airing on TV, sync placements also pay an upfront “licensing fee”, which is determined based on the song’s market value as well as the various details of how the music was used in the production.
ilm, they would also be owed “micro-sync” fees and royalties for smaller features.
Some examples of the types of common micro sync placements include:
- User generated content, i.e. YouTube
- Social media posts
- Internal company videos
- Video presentations at events and conferences
- Professional wedding videos
2020 has been hard for all of us. With this crazy year finally coming to an end, its time to look towards the future with hopeful eyes. Whatever the New Years brings, move forward with optimism! If you made it through a global pandemic, you can make it through anything.
Feel free to leave a comment below or email me on firstname.lastname@example.org
Finding music inspiration is extremely important for any songwriter, musician or artist. Sometimes our minds seems to be wells filled to the brim with ideas. Just a couple of minutes is enough to dream up a huge new project. But sometimes the well runs dry. No matter how hard you try to rack your brain for song ideas, nothing comes to mind.
To help you keep those ideas flowing, I’ve put together these tips. Inspiration is one of the most important tools in any creative’s bag. It pushes us to try new things and helps us stay excited about our work. These tips are intended to help you think creatively more often, giving you more opportunities for inspiration to hit.
What is Inspiration? Where Does it Come From?
Maybe it’s my extremely useful philosophy degree talking, but before we talk about how to get inspired, I think it’ll help if we talk about what inspiration is first.
We usually talk about inspiration as something that comes out of nowhere. We’re struck by it. It’s a “Eureka!” moment where a new idea becomes clear.
Whether it’s a new melody that you can’t get out of your head or a new idea that changes your worldview, inspiration is the excitement of discovering something new.
The trouble is we’re not always ready to think in new ways. We develop routines and create habits for how we think.
So finding inspiration is really about finding experiences that make us think differently. Here are some of my favorite techniques for creating your own inspiration.
#1: Get Out of Town
Really. Get out of town.
Finding inspiration is about breaking your mental habits. A lot of these habits can be wrapped up in the place you live.
As career coach Dr. Todd Dewett put it in an interview with Moneyish, “We get into ruts at work by following strict routines… Working in a place that’s new, you mess up those routines… waking the brain up, because you’ve changed the script.”
Getting away from your usual surroundings can do wonders for your creative process.
You don’t need to go on some grand adventure. Getting out of town isn’t about chasing excitement. It’s about getting away from what you’re used to.
Take a trip to a city or town that you haven’t spent a ton of time in. You’ll find that you have to think more actively than usual. Where should you go for food? You don’t know any of the local restaurants, so it looks like you’re going to be taking a gamble no matter what.
You don’t necessarily need to visit a city for this to work, though. The idea is to get out of your usual surroundings, one way or another.
Pull a Bon Iver and go crash in a cabin out in the wilderness for a few days. Getting away from the hustle and bustle may be all you need to focus on a new song.
Or spend an afternoon in a part of your town you don’t normally visit. Maybe there’s a weird tea shop across town you haven’t been to yet. Head there for an hour and see what lyrics it moves you to write!
Breaking your mental habits isn’t necessarily a matter of doing things that are wild and thrilling. Just going somewhere you aren’t used to will make you think about different things than you typically would.
#2: Go for a Walk
You don’t need to be a druidic mystic communing with nature to be awestruck by a massive tree that is already twice your age and will long outlive you.
Try walking around your neighborhood or a park. While you’re looking at the trees, houses, sky, or whatever, ask yourself what this place sounds like.
Don’t work too hard at it. Maybe nothing will come to mind. But perhaps you’ll hear a song come forward in response to the scene around you.
#3: Learn Some More Music Theory
Music theory can often feel like Songwriting’s boring cousin who you accidentally started an endless conversation with at a party. Despite being dry at times, music theory can be extremely helpful in finding inspiration.
Your first dive into some new music theory concept may not be all that great. You might hate what you write in Lydian mode. That being said, you may just discover a new chord change that you love. And that new chord change may provide the inspirational basis for a new song.
If you’re interested in learning more theory, I recommend checking out Rick Beato. Beato is a music theory expert and he does a terrific job of making complex music lessons understandable and engaging. He’s more focused on scoring than songwriting, but any musician can learn from his videos.
#4: Collaborate With a Friend
I’m a forgetful introvert, so this is a lesson I have to relearn on a monthly basis: Creativity doesn’t have to be a lonely activity!
I do most of my work alone in my room, and while that often works for me, making a point to go out and see friends does wonders for creative work.
Collaborating with a friend can be a wonderful way to expand your musical horizons.
Your friend will be bringing different musical styles to the table, challenging you to step outside of your creative comfort zone.
Plus, with two minds steering the message of the song, you may end up tackling a subject you don’t usually put so much thought into.
Don’t have many musically inclined friends? That’s ok! You may find that you enjoy writing with them anyways.
Even if you find that you and your friend didn’t get much work done, it will still be time spent wisely. We all need time to spend with those that are important to us.
It’s wonderful if you and your friend write a hit. But even if you end up just hanging out and catching up, you will most likely be happier than if you spent all your time working by yourself.
#5: Write With an Instrument You Don’t Normally Use
Typically write on piano?
Switch things up by toying around with a guitar. You may find yourself refreshed by the parts you write on an instrument you don’t know as well. It’s also worth mentioning that some things that are easy on one instrument are near impossible on another. Try out an instrument you wouldn’t normally play and see how much it changes your work. You may just find that it becomes a recurring part of your songs.
#6: Write About a Fictional Character
Songwriters and poets have been writing from the perspective of fictional characters since these art forms first began. Whether you’re Homer writing about the adventures of ancient Greek soldiers or a middle aged pop-punker singing about how hard it is to be 16, not everything you write has to be entirely from your point of view.
Coheed and Cambria are a solid example of musicians who use stories about fictional characters as metaphors instead of writing about the literal events of their own lives.
Coheed’s albums are about a space opera the lead singer, Claude Sanchez, has written. The story, while fictional, is largely about events from his actual life.
If you’re having trouble thinking of something that’s happened to you that you want to write about, write a story instead.
Dream up a fictional setting you’d be interested in living in. Is it a big city or a rural town? What’s the weather like? The politics? What is it known for?
Now think up a character who lives there. What is that person’s life like? What do they do?
Once you’ve got a solid idea of who this character is and how the relate to the world around them, try writing a song about it.
It may feel disingenuous at first, but in all likelihood the story you create will echo a lot about your personality since you will be the one who created it.
#7: Relax and Reflect
Be open to inspiration. The most important part of finding inspiration is your own attitude.
Being open to new ideas and experiences is more important than leaving town or going on a music theory knowledge binge.
Your hike in the wilderness won’t be particularly helpful if you’re stressed out the whole time, getting frustrated with yourself about how you NEED to be inspired RIGHT NOW.
It’s also worth noting that inspiration works differently for different people. While the practices I’ve listed above help many people, they’re be no means the only things that work.
Think back on times where you felt particularly excited about working on a project.
Where were you?
What were you doing?
Were you alone or were there people with you?
The answers to these questions can tell you a lot about where you draw inspiration from and what kinds of circumstances make you feel more creative.
Feel free to comment below about how you find new inspiration.
Do you ever doubt yourself, your art, or your abilities?
You’re not alone. It’s easy to feel vulnerable when you’re promoting and selling an extension of yourself. So how do you build self-confidence that keeps the negative thoughts at bay?
1. Overcome the Impostor Syndrome
Quite a few artists are going through imposter syndrome. They have difficulty marketing and selling their artwork and feel inadequate. I suggest artists recognize that no one knows their artwork as well as they do. Artists often forget that.
The key is to understand you are the expert of your art and be authentic. It’s as simple as that, but people can have a hard time absorbing it. They’re scared they’ll make a mistake. But, how can you make a mistake when you’re talking about your own creations? It’s impossible.
Give yourself permission to be the expert. No one knows your artwork better than you do.
In reality, whatever you say—as long as it’s authentic—people are going to believe it. How can people question you about your artwork when they don’t have the grounds to? There is nothing to be afraid of as long as you can verbalize your ideas.
2. Do Your Own Reality Check
It’s easy to let negative thoughts invade your brain—no one will buy my art, no one will care, I’m not good enough, etc.
Identify those thoughts and ask yourself if they are valid thoughts. Ask yourself if you have evidence to support them. If you have no evidence, then they aren’t accurate. People attend your events because they’re interested in you and your art. So, just ignore the negative thoughts that invade your mind.
Actively bring yourself back to reality and back to rational thinking. Get the negative thoughts out of your mind and think logically. People are there to see your artwork because they want to know more.
3. Challenge Yourself
Self-confidence comes when you prove to yourself that you can do it. Competence is the first cornerstone of building self-confidence according to INLP center. When you know you can perform a task, you will be on your way to a greater sense of self-confidence.
Push yourself past the fear of failure and embarrassment by getting out of your comfort zone. It can be scary, but put yourself in situations where you have to grow. The more you do it, the more your fears will lessen. Whether it’s selling artwork, presenting to a curator, or marketing your art, put yourself in that uncomfortable situation. Challenge your comfort zone, but don’t forget to prepare yourself for it.
Serial entrepreneur and professional inventor Chris Hawker says “Breakdowns are often the path to breakthroughs!” So, force yourself to design a new path and create a new future.
4. Find a Support Group You Trust
We tend to beat ourselves up about mistakes. Instead, try other things, be patient, and be persistent. Some people are born with persistency and others need support. Decide who you are and what you need.
If you need a support group to cheer you up or hold you accountable, find a few people who are willing to do this for you. A couple of artist friends are an ideal support group. Ask them for help, brainstorm, and do it together. It’s a two-way situation. There is nothing wrong with needing support. Give yourself permission to need and ask for help. And don’t feel guilty about it. Support groups build up confidence. You can hear other people’s perspectives, and you might find out that your own perspective is skewed. You might realize that you really can do it.
5. Compare Yourself to Yourself
There’s no reason to compare yourself to others because each person is unique. It’s like comparing apple and oranges. They are unique in shape, color, and taste so it doesn’t make sense. It makes self-worth contingent on achievement. You start saying I need to be better than so and so. There’s so much competition in our society and it’s not a healthy approach. It’s unrealistic to compare yourself to others who have different lifestyles, opportunities, and unique talents. It makes more sense to compare yourself to where you were to where you are now.
Comparing your own growth leads to growth. Comparing yourself to others leads to doubt and a lack of confidence. So, give yourself goals – such as a six month or one-year goal. Ask yourself what do you want to accomplish? Remember you have your own energy, your own opportunities, and your own experiences. Embrace it. Focus on your own growth and inner self – not the competition.
6. Focus on the Process, Not the Failures
If something happens along the way that you didn’t expect or a mistake was made, analyze the situation instead of giving up. That’s when a support group comes in handy. Have conversations with them and analyze the situation together. Discuss what led to what you perceived to be a failure.
Learn what not to do and how you can do better next time. That’s how you grow. You have to learn from the mistakes and challenges you’ve faced. If you don’t want the same outcome, then analyze ways to look at the situation.
7. Become a Lifelong Learner
It’s important to constantly educate yourself and think about your artwork and artist statement.
Think about why your art matters and why people should care. Meditate on that and understand your own work. Put your ideas together in a way you can express them to others. And, learn as much as you can when it comes to sales and marketing. You have to continuously learn and pursue professional development opportunities. Knowing how to verbalize your art when you deal with sales and marketing will only help you.
Strive to become a lifelong learner and celebrate that.
Let me know how you build your Self-Confidence in the comments below or email me on email@example.com
Making music is a reward in itself. But like many musicians, you’ve probably wondered how to promote your music and get people to listen to your music so they can recognize your genius.
Well, in this guide we’ll go over five ways to promote your music online, and another five ways to promote your music offline.
5 Ways to Promote Your Music Online
It’s all happening on the Internet when it comes to music promotion. You don’t need to invest in expensive ads to get heard, either. Here’s five completely free ways to promote yourself online.
1. Music blogs
Music bloggers are always looking for new content to write. And while they get a lot of traffic from covering famous musicians, they all want to discover the next big thing (that’s you!).
Tip: Check out this list of music blogs that accept submissions right now.
2. Online radio stations
You’d think that radio had been completely replaced by Spotify at this point. But that’s not true. There are many budding online radio stations that accept music submissions from artists.
3. Music forums
Most aspiring artists start out in very small circles of (let’s face it) nerds who care deeply about their art. You should make friends with them and ask if they want to listen to your tunes.
Tip: If you don’t already have a favorite spot, then use this list of guitar forums to get started.
4. Youtube channels
You could publish your music video on YouTube, but unless you have a decent following then it won’t get a lot of views. Instead, you can submit your tunes to dedicated promotion channels.
Tip: Here are 15 YouTube music promotion channels you can submit videos to.
5. Social media groups
If you’re not down to sign up for another guitarist forums, then fret not (pun intended!). There are plenty of Facebook Groups dedicated to music where you can ask people to listen to yours.
Tip: Here are 12 Facebook Groups for musicians you can join and promote your music to.
5 Ways to Promote Your Music Offline (when COVID-19 is gone)
Although the web does account for the majority of music promotion in 2019, there are still effective ways to promote yourself in the real world. Let’s have a look at five of them.
1. Live performances
Few promotional methods beat the old live performance technique. What better way to introduce people your style than giving them a taste of it in person?
Tip: Read up on how to promote your next live gig so you can get in front of the right people.
2. TV and film
All moving pictures, whether on the big or the small screen, use music. Some musicians have even broken through to the mainstream off the back of them being featured on TV.
Tip: Read about how to get your music featured in film and on TV to learn the ropes.
3. Local radio stations
Spotify has sidelined a lot of radio stations, and many of the terrestrial ones have been replaced by online stations. But there are still local radio programs hungry for underground talent.
Tip: This guide explains how to get played on local radio so you can build your home base.
4. Street teams
You can get by with a little help from your friends. Use Canva or Design Wizard to design some cool flyers and posters, and ask people to help you out by joining your band’s street team. If you’re on a tight budget, Design Wizard is probably your best bet. You’ll be able to access all of their tools and features with the free subscription and get more than 10,000 free templates to choose from.
Tip: This article explains how you can build a street team to help you out with promotion.
5. Street selling
If you can’t recruit a street team, then you’ve got to do it yourself. Believe me, selling your music on the streets can be intimidating. But there are still artists making a killing from it in 2019.
Tip: Read up on the rules regarding selling your music on the street so you don’t get fined.
Ready to Be Heard?
If you try each of these ten tips at least once, then you’ll quickly find out what works best for you. Maybe the shotgun approach it best, or maybe you prefer the sniper method.
Let us know in the comments which of these tips works best for you — and feel free to contribute with your own!
1. Quantity over quality.
In the words of Ed Sheeran, “Run the tap ’til the dirty water runs clean!”. This means you have to output a high quantity of music before the good stuff starts flowing. It’s like Malcolm Gladwell’s famous 10,000 hour rule, which states that is takes 10,000 hours of practise to become an expert at something. Whilst I think there are ways to cut down this amount of time (mentorship and course-taking being two of them), the general idea rings true.
Also, if you start and finish more music quickly (rather than obsessing over one song for 6 months), you’ll multiple the practise you have at creating each element in the song, e.g. 6 songs finished means 6 bass lines written, 6 drum patterns written, 6 melodies written, etc.)
2. Make music that you like – not what you think other people with like.
It’s an easy trap to fall into – chasing popularity and fame, rather than following your heart when it comes to the music you produce. But, if you always produce music that you like (or at least strive to), it’s a win / win situation. If no-one else likes it, yes that can be painful, but at least you’ve expressed what you wanted and enjoyed the process. If you just try and follow the latest trend, the chances are no-one else will like it AND neither will you!
Music production is a time-consuming endeavour, so it makes sense to enjoy the time you spend.
3. Be consistent – Consistency is key!
Gaining any traction in the music industry is a game of consistency. If you release a couple of tracks, then nothing for a year, you’ll lose all the momentum / following you may have gathered. It’s important to keep showing up, putting the work in, and it’s also a good idea to have 3 or so finished songs for a release schedule so you’ve always got a few months breathing space if needs be, where you can keep releasing music.
4. Set goals, but it’s essential to build systems that will help you form good writing habits.
I am a huge believer in the power of goal-setting, but goals without any system for fulfilling them can end up being a painful reminder of what you HAVEN’T done.
Goals are reached by developing good habits, and good habits are developed by systems that support those habits (I don’t recommend relying on will-power too much – it runs out!).
An example might be:
Goal: Finishing 2 tracks per month.
Habit: Producing for 2 hours a day, 5 days a week.
System: Setting a daily alarm for 5:45am, and letting anyone who needs to know that you are unavailable from 6 – 8am from Monday to Friday. Go into your studio for those 2 hours each morning, leaving your phone somewhere else so it doesn’t distract you. Reward yourself in the end.
5. Spend time producing rather than money on plugins.
Sometimes a new plugin will inspire us, but more often than not we buy them hoping it’ll “fix” our music. It won’t. If you learn the stock plugins than come with your DAW – inside and out – you’ll be amazed at the world-class sound you can achieve. What’s more, you’ll learn what the limitations of those stock plugins are, so when you do invest in a new 3rd party premium plugin, it’ll be for a specific reason.
6. Turn your social media followers into email subscribers.
You can then use that email list to keep your fans updated on your music, sell merchandise, let them know of upcoming gigs, etc.
Even if you’re just starting out, I recommend starting to build an email list as soon as you can – you won’t regret it.
7. Contribute to the music production community
he music industry is all about relationships! Music production can be a lonely activity, so reaching out to like-minded people online is a great way to start making connections.
Rather than asking and taking, try contributing, too – someone might really appreciate your help. Sure…ask questions – people love to help – but remember to answer questions, too, or link to resources you think other producers will find useful.
8. Be bold!
Don’t let fear of criticism stop you from getting your music out there. You WILL get criticised from time to time…that’s essential, and it’s absolutely fine.
There are three types of criticism:
1. Constructive. When you get feedback on your music from people who know what they’re talking about. This is essential for improvement, and worth listening to.
2. Misleading. This is where you ask your Gran if she likes your filthy, X-rated, porn sampling industrial drum ‘n’ bass track. Spoiler alert: she doesn’t. Similarly, if you ask a friend who’s only into Norwegian Death Metal whether they like your Deep House track, chances are they won’t. Not because it’s not good – just because it’s not to their taste. So seek feedback from the right people.
3. Destructive. From trolls and haters. This hurts, but try to remember it really isn’t personal. Delete, block, move on. It’s from people who don’t know you – most likely lashing out because they’re a) jealous that you’re trying to do something with your life or b) frustrated with their own life.
Once you accept that you can’t achieve anything without criticism, it makes it a little easier to bear when it (inevitably) happens.
9. Enjoy yourself – it will shine through in your music
This is key! Try not to forget when striving for your idea of music success that you started this journey out of a love for music and production. Life’s too short not to enjoy making music.
10. Look after yourself
A bit of an obvious one, but easy to forget. Stay healthy, stay well, and don’t cane it too hard (too often!). It’s much easier to produce music if you’re not perpetually tired.
Feel free to reach out: firstname.lastname@example.org
How sampling transformed music. Sampling isn’t about “hijacking nostalgia wholesale,” says Mark Ronson. It’s about inserting yourself into the narrative of a song while also pushing that story forward.
In this digital era, distractions can seem impossible to avoid. Just figuring out how to stay focused on your goals and ambitions in your music career can feel as difficult as actually achieving them. These days, constant distractions can lead to a massive loss in productivity.
Statistics show that employees, on average, waste 28% of their time dealing with and trying to recover from unnecessary interruptions. And that’s at work, where you’re paid to be productive, and where some of us are monitored too much or too closely for comfort.
So, one can only imagine how much time is lost or wasted when we are left to our own devices. Speaking of devices, how many times have you grabbed your cell phone at the very moment you hear a notification, wasting precious time scrolling through social media when you should be using that time working on your goals?
I can bet a lot. But we’ve all been there. Sometimes, even with the best of intentions and efforts to stay on task, we still find ourselves being chronically distracted. Chances are you’ll be interrupted before you can even finish reading this article.
The reality is as undeniable as it is unavoidable: we live in a world full of distractions! But how can you take back control of your time and attention to avoid these distractions and learn how to stay focused on your goals in your music career?
How to Stay Focused on Your Goals in Your Music Career: Designing Your Environment
“If you can design your life and behaviors well, you don’t need to rely on willpower.” – BJ Fogg, Social Science Research Associate, Stanford
Real progress occurs when we fully understand and align with what, whom, and where best support our goals. So, the next time you’re in your environment, whether at or outside of studio, try to pay attention to how you feel while you’re there. Note if that feeling changes when you leave that environment.
Examine your surroundings. Look at all the infrastructure and ask yourself these simple questions:
1. Am I in an environment that’s conducive to me achieving my music goals?
2. Is it detrimental to me maintaining my focus on my music goals?
3. Is it on par with people who have already achieved what I want to achieve?
Also, examine your lifestyle and habits. Are you placing yourself in environments and situations that spark personal growth?
If the answers to these questions are anything but a definite and resounding yes, then you should seriously consider modifying or completely changing your surroundings. The more you understand yourself, the more aware you’ll be of the environment that’s most likely to help you stay focused on your music goals.
Let Your Music Goals, Not Distractions, Distract You
If you constantly lose focus on your music goals, you pretty much render them useless. Distractions and interruptions are the biggest culprits of losing your focus. One of the most practical ways to maintain focus is to allow your music goals to constantly distract you. You’ll inevitably lose focus from time to time. But you can limit the number of times it happens and the duration by facilitating your goals to distract you back to your focus.
Now, how do you do that? It’s simple: make visual cues.
There’s a saying that if you don’t see it, you’ll probably forget it. Science agrees; the eyes hold the majority of sensory receptors in the human body. Therefore, the eye is a major component of focus.
The following cues are simply things that will trigger you to focus or refocus your attention back onto your goals.
What type to use will largely depend on what works for you, but below are a few common ones:
1. Tape your task list or habit tracker to your desk or onto your refrigerator at home.
2. Hang motivational posters at frequently visited sections of your house or music space.
3. Post-Its – write your goals in a one or two-word phrase on them and stick where you’re sure to see them.
4. Set cues to constantly remind you to stick with your productive habits.
5. Digital devices – alter the screensavers of your computer, smartphones, tablets, or any other digital device you use regularly to display something about your goal.
Modify Your Inner Circle
“You are the average of the five people you associate with most…” – Tim Ferriss
Multiple studies have proven that our mindset, behaviors, and motivations are largely influenced by our peer group. Therefore, the people in our lives have an enormous impact on our ability to reach our goals.
Since people have such a significant influence on the direction of your entire life, if you’re really serious about achieving your goals, you may have to adjust your inner circle. This is where designing or modifying your environment for success becomes tricky.
Unlike upgrading your iPhone, changing the makeup of your inner circle can be a lot more complex. One of the most difficult things to do in life is to sever ties with friends, especially against their will, even if it’s for the betterment of the self.
It will likely foster resentment because it will require you to betray the very virtue that served as the keystone of the friendship in the first place: loyalty.
But we must remember that above all else, when we set important personal goals, we must be loyal to ourselves if we are to achieve them. Loyalty to friends, family, or even to your spouse that is detrimental to your success in life will only slow your growth.
By consciously deciding whom you want in your inner circle, you are taking control of the ultimate direction of your life.
Change Your Environment Completely
This method is the most extreme, but it can also be the most effective. While modifying your environment for it to become less distracting is ideal, sometimes it’s just not enough. Certain elements in your environment, such as your social circle, are harder than others to modify. In fact, some elements that are nearly impossible to adjust.
There are times when these elements are so out of your control that the only thing you can do to stay focused on your goals is to make more radical and thorough changes. This can mean changing your environment completely.
Here are some examples of changes you could try to make (only if necessary):
1. Change your physical possessions (ex.: get rid of your TV)
2. Create a new virtual set-up (online)
3. Change your physical music space (work, home, co-working, cafes, etc.)
4. Join a new social group
5. Change locations (home, co-working space, café, etc.)
6. Change jobs or switch branches
7. Drop distracting friends or family from your inner circle.
8. Change your spouse
9. Move to a different country
Of course, these are some extreme steps to take. So, only resort to these if you have tried everything else to stay focused on your goals but are still unsuccessful.
If you’re struggling to figure out how to stay focused on your music goals, it’s a lot harder to make a significant, lasting change without altering some elements of your environment. By taking control of the set-up of your environment, you can influence your levels of motivation, enthusiasm, drive, and desire towards the goals you have set.
Optimizing your environment creates powerful conscious and subconscious motivators that make staying focused on your goals easier. And for many of us, easier is always better.
How do you stay focused on your music goals?
“Action is a greater restorer and builder of confidence. Inaction is not only the result, but the cause of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all”
-Norman Vincent Peale
What is the definition of confidence?
According to Merriam-Webster, confidence is “the quality or state of being certain.”
When it comes to confidence, it will start within you. You can’t possibly gain confidence from other outside influences. We all experience difficulties throughout the years. As Jim Rohn would say it, “The same wind blows on us all.” We all experience the same difficulties of life like paying for the bills, eating healthy and staying fit, reconnecting with our spouses and raising our children. What separates an insecure person from a confident person is how they handle each and every situation in their life. It’s the direction you take when a difficulty comes up. You can either travel backwards or travel forward towards the direction you want to go in. When you’re able to live in alignment with your deepest values and beliefs in life, your self confidence and inner being will be nourished.
I want to share with you 3 ways that you can be confident and get over any uncertainty in your life.
1. Know your purpose in life.
Why are you living right now? When you know your purpose and the reason why you do what you do, you will be more confident and know that whatever difficulty and uncertainty you are experiencing is only temporary. When you understand what your purpose is, you will see each and every obstacle as a way of making you into a stronger individual. You will know that no matter what you experience, you have a purpose and you will make sure that you live out your purpose. What are the reasons why you do what you do? Maybe it’s for your family or creating stability and security in your life. Reflect on and understand your purpose in life. You will gain so much more confidence if you know why you’re here, and you’ll be able to move away from uncertainty and into confidence.
2. Know who you are.
With so many distractions in this world, we can easily get off track. We can be pulled in every direction other than the direction we want to go in. We can become easily influenced by the media or by friends and family. Because obstacles and difficulties arise, we need to better handle each and every situation. It all starts with knowing who you are. When you know who you are, you will be able to look at an obstacle as a way of you developing yourself rather than having a pity party. It’s all about how you handle situations and staying true to yourself. What makes you, YOU?
You can have one of two perspectives about uncertainty. You can have a positive perspective or a negative perspective. The option of making this decision is all up to you. You can either allow uncertainty to take over your life and lack the inner strength and confidence to move forward, or you can learn from each and every situation you experience, and know that you’ll be a stronger person. You see, our mind can only hold one thought at a time. It can either be a negative thought or a positive thought. If you allow yourself to continue to think negative thoughts, ultimately, you will be negative and uncertainty will take over. When you are able to continue thinking positive thoughts and know that whatever you are currently experiencing is not permanent, you’ll be much more confident in your life.
Confidence is all about being certain in your life no matter what you experience.
Feel like you lack imagination? Know this: Everyone can be more original, it just takes practice.
You might think of creativity as something clever marketers or copywriters whip out when they need to come up with a compelling ad, or a personal trait only certain people, such as successful serial entrepreneurs or brilliant improv actors, naturally possess. But according to Keith Sawyer, research psychologist and author of “Zig Zag: The Surprising Path to Greater Creativity,” everyone can be more creative just by taking eight incremental steps, but not necessarily in linear order. His path to creativity is more back and forth, a process in which the steps to greater imagination and originality build on and feed off each other.
The book is a gem, chock full of fascinating findings from research studies and a deep well of tactics that will get you thinking differently. In fact, Sawyer advocates what is likely a radical shift in mindset for most people. Coming up with good ideas isn’t something we leave until there’s a pressing need. Rather, it’s is a skill that can be practiced daily to solve life’s problems as well as discover its opportunities.
Here are his steps for cultivating creativity, along with a sampling of tips that can help you along the way.
1. Ask the right question.
Sawyer tells the stories of the beginnings of Starbucks and Instagram. Neither company would be what it is today if its founders had continued to try to solve the original questions they sought to answer. Instead of asking “How can I recreate the Italian espresso bar in the United States?” Howard Shultz eventually looked at what wasn’t working with that idea to instead ask “How can I create a comfortable, relaxing environment to enjoy great coffee?” And while Kevin Systrom originally pondered how he could create a great location-sharing app, a better question turned out to be “How can we create a simple photo-sharing app?”
Sawyer offers plentiful techniques for generating lots of questions.
Quickly, without overthinking it, write 10 variations of the same question. For example, for the classic question “How can I build a better mousetrap,” you might ask questions such as “How do I get the mice out of my house?” and “What does a mouse want?” or “How can I make my backyard more attractive to a mouse than my house?” One of your new questions will likely be a better one than your original.
Debug your life. Brutally criticize an imperfect product or situation you come in contact with every day. Once you have a list, think of ways to eliminate the annoyances. This can amp creativity because little problems are often symptoms of bigger ones. Steve Jobs, a genius innovator, excelled at finding bugs that distracted from a user’s experience of a product. Make something then reinterpret it. Sometimes before you get at the right question, you have to make something. Once you do, think of your creation being used for purposes other than your original intent. This process throws away your first assumptions, forcing you to consider new perspectives.
2. Become an expert.
The secret to exceptional success doesn’t lie in natural ability, but in deliberate practice. In fact, research suggest that being world class at anything requires 10,000 hours of practice (https://www.inc.com/christina-desmarais/why-practice-doesnt-always-make-perfect.html). It’s not just doing the same thing over and over again, however. It should involve pushing yourself to master tasks just slightly beyond your capabilities.
You have to become an expert in an area before you can be creative in it. “Successful creators don’t just like knowledge, they thirst for it. They can’t stop asking questions, and they always go beyond what they’ve learned from teachers and books,” Sawyer writes. There are a plethora of methods to do this.
Listen to TED talks. They’re free videos of inspiring, funny, or fascinating speeches made by brilliant people. To get started, check out 6 TED Talks Every Entrepreneur Should Watch (https://www.inc.com/christina-desmarais/6-ted-talks-every-entrepreneur-should-watch.html). Use all your senses to thoroughly delve into a subject. Let’s say you want to learn about the town of Mystras, Greece. You could learn some of the Greek language, search for photos of the Peloponnese online, cook some of its traditional food, watch videos of its traditional festivals, stream its local radio, and email an innkeeper there to get insider information about what the town is really like. Get a mentor. Nearly all Nobel Prize winners have them.
3. Be open and aware.
Creative people are always on the lookout for possible solutions. You can do this by becoming more aware and practicing mindfulness, which involves intentionally noticing things and not pegging people you meet based on your expectations or the categories you have established in your minds. Instead, try to be open and curious and resist stereotyping people.
Create your own luck. Researchers have found people who describe themselves as lucky tend to notice things more than self-described unlucky people. They also act on unexpected opportunities and network well with others because they’re curious. Unlucky people tend to be tense and so focused on narrow goals that they miss opportunities.
Don’t let accidents annoy you. Plenty of inventions–such as Penicillin, The Slinky and chewing gum–came into being because someone didn’t brush past an accident, but studied it instead.
Play with children’s toys. Playing children are really good at making new connections. “I’m not the least bit self-conscious about my toy collection,” Sawyer writes. “If you walk into just about any supercreative company, you’ll find toys all over the place.”
4. Play and pretend.
When you play, your mind can wander and your subconscious has time to work. This is why time off from work is necessary for creativity to bloom.
Explore the future. Imagine yourself being wildly successful five years from now. Write down as many details about what this success looks like. Then write the history of how you got there asking yourself questions such as, “What was the first step you took to move toward your goal?” or “What was one early obstacle and how did you move past it?”
Leave something undone. If at the end of the day you leave a task slightly unfinished it may be easier to start on the next day. That’s because cognitive threads are left hanging in your mind and as you go about your non-work activities your subconscious might hook onto them and give you a sudden insight.
Become a beginner. Learn how to do something new, such as Hula-Hooping, juggling, carving wood, or archery.
5. Generate lots of ideas.
This is the part where you come up with ideas, and lots of them.
List unusual uses for common household objects. What are lots of different ways you could use a paper clip, brick, or knife? Give yourself five minutes to come up with a long list. Don’t worry about whether your ideas are stupid or not.
Try toppling. This is where you use free association to keep generating new words. The trick, though, is to use a different kind of connection between each one. For example, if you start with “carrot” you can’t free associate another vegetable; instead, you might pick “stick,” as in the phrase “carrot and a stick,” then “glue” because you’re thinking of a glue stick. Another example: “Rock” might lead to “Scotch” because you drink it on the rocks.
Set an idea time. Block out a regular time when you’re sharp, relaxed, and undistracted. Julia Cameron, author of popular self-help book “The Artist’s Way” suggests taking 30 minutes each morning to freewrite in a journal. As you do, you’ll notice new ideas creeping in.
6. Fuse ideas.
This involves combining things that don’t normally go together. In a recent study British neuroscientist Paul Howard-Jones asked people to create stories by giving them only three words. To one set of people the words were related, such as “brush,” “teeth,” and “shine.” Another set of people received unrelated words such as “cow,” “zip,” and “star.” The people who received the unrelated words made up more creative stories.
Make remote associations. Go to page 56 in two different books and find the fifth sentence on each. Now create a story that tells the connection between the two. Use analogy. Find similarity between two things that on the surface seem different. Find something that’s removed from your problem, then define five structural properties of it. Instead of listing “sharp” or “metal” for a knife, for example, you’d want to identify things like “requires downward pressure to cut.” How can these characteristics apply to whatever you’re trying solve?
Engage with people who are different from you. We hang out with people who are like us, and while doing so may be comforting, it’s not stretching. Also try imagining yourself as someone else–such as a chef, a foreign student, a building inspector. How would such people see the world?
7. Choose the best ideas.
If you’ve followed the first six steps, you should have plenty of ideas. Now the trick is picking the best ones.
Know what you’re looking for. To do that, you need to trust your intuition–the sense that an idea has beauty. Sawyer also recommends going with ideas that are simple, elegant, and robust (the latter referring to a design that will keep working under adversity or if used improperly).
Make ideas compete against each other. Select two of them and define how they’re different, even in the most subtle ways. Or if you have more than 50 ideas write each one on a sticky note or index cards. Move ideas that seem related close together. You’ll arrive at idea clusters and can look at interesting differences between ideas; perhaps they all vary along the same dimension.
Look past the good. Once you’ve decided an idea is a good one, identify its pros and cons, assign each one a number between one and 10 according to how important it is. The pro total should be significantly higher than your tally for cons. You should also think of the worst-case scenario. What terrible things might happen to foil the success of your idea?
Never stop editing. Everything can always be made better. Find a devil’s advocate to come up with a bunch of reasons why your idea is a bad one. Or, ask people you trust will be honest with you to look critically at your idea. And even failed ideas can be repurposed. The Post It, Sawyer points out, was the result of an adhesive that didn’t work very well.
8. Make something out of your great ideas.
Sawyer holds up the Silicon Valley design firm IDEO for its use of “design thinking,” which seeks to get simple versions of an idea into the world as early as possible–maybe in an hour or a day–by using simple materials such as clay or cardboard to give shape to a new concept. It’s a way of thinking through making, a process that often leads to more ideas.
Draw a picture. Even if you think you can’t draw, you can at least doodle and no one ever has to see what you put to paper. Abstract problems–such as your relationship with someone or a crushing workload–benefit most from turning them into sketches. Cartooning with exaggerated shapes or using simple symbols helps.
Make a collage. Grab a stack of magazines and look for photos and ads. Clip any that relate to your problem in any way and glue them to a large piece of poster board. Keep this art near your desk where you can ponder it. You may get a new perspective on your problem.
Build something. Legos, Tinkertoys, an Erector Set, modeling clay, Silly Putty, and Play-Doh are all good materials you can use to build your idea. Sawyer himself keeps a bag of Legos in his briefcase for times when he has nothing to do.
Check out Sawyer’s book if you want to know more–he claims it offers more than 100 tips on how to be more creative.
This is the best way to get gigs.
- Gigs lead to gigs
- Use your existing network
- List and approach local venues
- List and approach relevant promoters
- Mirror other musicians
- Look for ‘support’ opportunities
When the Instagram account @howdoyousleep appeared last month, fans immediately linked it to pop singer Sam Smith. The account, which teased out short sets of lyrics, given tips on combating insomnia and promoted a cryptic website, only followed Smith. Now, fans have finally found out why.
Smith revealed the release date of “How Do You Sleep,” his newest single, on Wednesday (July 10). Sending out the song’s album art and a message revealing the project as his latest single, Smith revealed that the song will be available everywhere Friday, July 19.
The clip also contains what appears to be a short teaser of the song, as a series of distorted xylophones play an entrancing, lullaby-esque melody. The music had been used in a few of @howdoyousleep’s posts, sometimes slowed down and other times warped beyond recognition.
The album art follows the same theme as Smith’s other 2019 single, “Dancing with a Stranger” with Normani, depicting a bottle of cologne bearing the title of the song on its face.
“How Do You Sleep” is out everywhere July 19. Check out Smith’s teaser clip: https://www.instagram.com/p/BzvBj2QgFTL/
- Keep it old school.
Sure, we may be living in a digital era. Streaming platforms are dominant, and CDs are useful only to anthropologists. But, there will always be music lovers who appreciate all things vintage. Plus, over the past 12 years, annual sales of vinyl records in the U.S. have surged by 15 times! Go to record stores and advertise your band however you like—posters, stickers, buttons, etc. You can also ask an employee if they’re willing to play your latest music.
2. Get on social media.
So, is social media an important part of your strategy? Is Radiohead’s In Rainbows criminally overlooked because people think it’s edgy to say Kid A is their favorite album?
Facebook is terrific for organizing and promoting upcoming concerts. Each month, hundreds of millions of consumers use Facebook Events to find stuff to do in their cities and neighborhoods. In fact, Facebook Local, a standalone app, is designed to direct users to nearby Events based on their locations.
3. Create an awesome cross-platform community.
People often generalize hashtags as spam. But, did you know that your band can use them to bring fans together and create a super fun online community?
The amazing thing about your fans is that they want to spread your music to new listeners. If you create a hashtag for the release of your newest single, EP, or album, you can rest assured that your loyal followers are going to use that hashtag as well. And each time one of your fans shares it with their social media circles, tons of people you’ve yet to reach are getting exposed to your band.
Hashtags also allow you to find the people who are talking about you online and interact with them. Every music fan fantasizes about getting the chance to have a conversation with their favorite artists. Be the artist who thanks fans for listening and answers their random questions! This does wonders for your public images.
4. Use contests to get more people to your shows.
Music—particularly live music—is all about community. One of the best parts of seeing your favorite band live is reliving the experience with your friends immediately afterwards.
Your band can tap into the social aspect of concerts by launching a contest! When you create a Facebook Event for your upcoming show, let your fans know how it works. Whoever invites the most new people to the Event gets a prize of your (or her) choice—a backstage pass, a free item of merch, and so on. Running a contest like this is a fun, engaging way to get more people at your shows. Plus, you can do it for as many or as few shows as you want!
5. Play a free show.
If there’s one thing that beats live music, it’s free live music. Of course, from an opportunity cost perspective, it’s expensive to give up a night that you could be using to make money from a regular concert. However, if you have the flexibility to occasionally play free shows in parks, town commons, and coffee houses, it can be a fantastic way to get your music out there and find new fans.
Plus, in an era when ticket vendors charge exorbitant fees for no apparent reason other than turning a profit, putting your music out for free is a surefire way to brand yourself as a cool, down-to-earth artist.
6. Play your new stuff on a radio show.
Much like vinyl, great radio is never going to die. Maybe I’m just in denial, but I truly believe that music consumers will always find value in the local radio stations that play stuff you wouldn’t otherwise hear over the airwaves.
If there’s an awesome indie station in your hometown, or if you have a show booked in a city with such a station, reach out and try to organize an album release appearance. Ideally, they’ll have a set-up that allows you to play live in the studio. But, if you’re limited to simply spinning a few tracks and providing commentary, that’s perfectly good, too.
Either way, local radio stations offer a way for your band to generate buzz and reach a captive audience that can (most likely) get something out of your music.
7. Go on tour with other artists.
What better way to get new listeners to hear your awesome music than to play a show for an entirely different fanbase? Opening up for a more popular band—ideally one with a sound similar to yours—guarantees that you’re reaching audiences who want to listen. One amazing set is all it takes to get hundreds, if not thousands, of Spotify users to look up your profile before the headliner comes on stage. If you can get new fans out of every show, your band will be the one looking for openers some day soon.
8. Play at genre-specific festivals.
When you think of music festivals, the ones that come to mind are the major players: Coachella, Bonnaroo, Lollapalooza, Governor’s Ball, and so on. While it’s no small achievement for a small indie outfit to get on the bill at one (or more) of these festivals, playing them may not generate as much buzz as you would hope. Your band may be superb, but if the majority of attendees are there to get wasted and bop to Travis Scott, they’re probably not going to pay much attention to your dream pop songs.
Alternatively, you can focus your festival energies on the festivals reserved for artists within your genre. By opting for more niche festivals, you’re playing your music for audiences that truly want to hear it. You know the attendees are there for more than the food and the booze; they’re there because they love the genre and want to discover more artists within it.
9. Document your existence.
For whatever reason, we’re a little obsessed with the personal lives of the artists we admire. We hate to break it to you, but your most dedicated fans probably wonder what you eat for breakfast and which Netflix shows you love. A little creepy? Sure. Something you can build on? Absolutely!
You can use a blog as a platform for tons of different stuff. Provide inside looks into your songwriting process. Tell funny stories from the road. Recommend other artists that you love. Publishing content like this makes you a more likable persona and creates opportunities for people who have never heard of you to find your website while poking around Google.
If you’re not a wordsmith, vlogging is another great option. It allows you to give fans the behind-the-scenes content they want and opens the door for finding new listeners through popular video platforms like YouTube and Facebook.
10. Incorporate your fans into the process.
Yes, they’re interested in weird stuff like your dietary habits and entertainment preferences. But, the connections your fans feel with your band and with your music go a lot deeper than that. Like we said under tip #3—they want to help you succeed. An email newsletter is an excellent way to incorporate them into certain processes: naming songs, creating album covers, writing liner notes, etc.
You have to give them an incentive. Maybe you reward the first 100 people who download your newest single by adding them to the newsletter. Or maybe you want to emphasize your live performances, and the newsletter recipients are the first 100 people to buy tickets to your next hometown show. Whichever way you slice it, this is a great tactic to drive downloads and ticket sales. Building your fans into the album release process is certain to keep them engaged.
11. Make awesome music videos.
I know, I know. We may as well advise you to make good music while you’re at it. But, hear us out.
Nearly one-third of all Internet users watch videos on YouTube. Over half a billionpeople watch Facebook videos every day. Between the two platforms, 45% of people watch at least an hour of video content every week. More and more every day, video is the form of content people want the most.
Creating super compelling music videos is a stellar way to grab Internet users’ attention and introduce them to your music. Plus, people love to share videos with followers, friends, and family members.
The best part: you don’t need a huge budget to make a great music video.
12. Reach out to critics and music writers.
As much as people like to poke fun at music critics for being too self-serious, a lot of them exert serious influence over which artists and albums get the time of day. For example, Anthony Fantano publishes tons of album reviews on his YouTube channel, theneedledrop. Earlier this year, he eclipsed 1.5 million subscribers. The visibility an artist gets following one of Fantano’s reviews is immense.
It may not be realistic for your band to get featured on such a popular channel. Regardless, you should email bloggers and magazine writers and ask them to review your latest material. In the same vein as opening for bigger artists, getting reviewed on a reputable website will undoubtedly direct music fans to your streaming profiles. Plus, if the writers are kind enough to link to your website, those blog posts you’ve been writing will inch higher and higher up the Google search results.
13. Or write your own freelance reviews.
Now, assuming that your efforts to take your band to the next level are rather time-consuming, you probably don’t have the time to hold down a full-time staff writer gig.
But, making the time to write occasional guest reviews for music magazines could give you some great exposure. If there’s an EP or album you feel qualified to review, reach out to the editors at music publications like Pitchfork, The Wire, HipHopDX, and XXL. Put together an author bio and mention that, when you’re not writing reviews, you’re single-handedly keeping the indie rock genre alive.
Directing music publications’ readers to your streaming profiles is the obvious benefit. Plus, working as a freelance writer enables you to develop relationships with the editors who decide what gets reviewed. This boosts your chances of getting your music reviewed and generating serious buzz around new releases.
14. Feature your music prominently on your website.
Under tip #2, we mentioned that Facebook is now encouraging artists and businesses to sell tickets directly through their Events. This is huge because it makes it a lot easier for consumers to purchase tickets to your shows. Nobody wants to catch wind of an exciting concert and then dig around a bunch of different websites for a ticket. The underlying principle is that you want to make consumers exert minimal effort.
This principle applies to your website design. If you bury your songs under a “Music” tab, you’re forcing the people who visit your site to click at least once to find your material. That sounds like nothing, but it makes a difference. Regardless of which streaming platforms you’re on—Bandcamp, SoundCloud, Spotify—make sure to embed your newest music prominently on your homepage. This way, when someone visits your site, they don’t have to lift a finger in order to hear your music.
15. Get interviewed.
Generally speaking, people will listen to anything that sounds good. Unfortunately, we, as a society, have a nasty habit of supporting artists who do bad things in their personal lives simply because their songs are catchy.
That being said, music listeners really love artists who make great music and demonstrate some kind of moral compass. Getting interviewed—whether it’s on camera at a festival or in print on a website—is your best chance to show people how awesome and likable you are.
Even if someone has never heard of your band before, one fantastic interview could be all it takes to convince them to give your new single a spin.
16. Take your time.
Justin Mares and Gabriel Weinberg are two dudes who wrote a book titled Traction: How Any Startup Can Achieve Explosive Customer Growth. Their principal argument is that most startups fail because they dedicate all their time and resources to product development, neglecting to develop their core distribution channels. These companies go to market with a shiny new product and have no mechanisms for building a customer base.
The music industry equivalent is a band that drops an album before anyone has ever heard of them. It’s understandable, of course. The creative energy is high and you’re cranking out the best material of your life—that’s awesome. But, unless you generate a healthy amount of buzz with some killer lead singles (and perhaps an EP), your debut album release is going to be a disappointment.
Take your time and build up a library of stellar songs that could fill three albums. Keep the momentum going while you gradually release songs and let the hype build.
The first thing you have to think about when putting together your marketing plan is this:
- What is your core goal?
It’s essential that the most successful and long-lasting campaigns start locally and build globally, and that no matter how grand the overall goal is, it makes sense for all artists to attack this goal on a per-project basis. A typical music marketing plan looks at the lifecycle of one record (which could end up being more than a year of well-performing release).
For traditional record labels, the goal was easy: sell records. Labels have the infrastructure in place (distribution and marketing, mostly) to replicate past marketing plans with slight adjustments based on the individual characteristics and existing fan base of the particular band they are working with.
Independent artists that do not have a label’s built-in promotion and distribution mechanisms must be more detailed with their plans. For example, the core goal of using their new release to expand their fan base. A band that was formerly signed to a label might be interested in tapping into the national or international marketing inroads that their former label made.
This plan might have the goal of connecting with past supporters of the band to sell an independent release. It’s essential to have a long-term vision in terms of creating a working marketing plan, you need to consider the stage you are at in your career and be realistic about what is possible for you.
At times artists, musicians and songwriters need inspiration for songs. Use your own life story or someone elses life story to inspire others. I give you 6 inspiration tips for a song.
Make a song about:
- Self-realization / Self development
- Appreciation / Self respect / Respect for others
- Recognition / Acknowledgement
- Social contact / Belong to a social group
- Safety / Security / Certainty
- Oxygen / Food / Drinks / Sleep / Sex
Getting feedback from your environment.
- Feedback doesn’t tell something about yourself, it says something about the person who gives the feedback
- Feedback which is strategically useful is something you save
- You will get criticism
- Criticism hurts when it’s a reflection of what we believe in
- Ask yourself what is more important
Stress is not good for our health. It has damaging risks on your body and mind. Therefore it’s important to look at things to reduce your stress. How can you reduce your stress?
– Don’t call stress stress. Most of the time we tell ourselves we stress, if we keep on calling it stress then we feel the stress. So it’s important to call it something else like overwhelmed. Do you feel the difference in words?
– Do sports. Sports reduces your stress level. It keeps you fit and gives you positive energy.
– Walking (in nature). Our head tents to feel overloaded when we have stress. If we focus on nature our head feels less overloaded and is focussed on a few things around us.
– Focus on your hobbies. Work is our main stress factor. When we decide to focus on hobbies as well, we feel enlightened from the experience we have on work.
– Look for positive energy. During stress we feel negative. It’s not the most productive way to work. Therefore positive energy gives us a lot more. Focus on the positive things you’ve already reached.
– Talk to other people. Sometimes we don’t know the answer ourselves. It’s good to talk to other people instead. How do they reduce their stress?
– Take enough rest during the day. We are always running from one work spot to an other. It’s easy to do this, but in the mean time we don’t have relax moments to reflect. Reflection is a good way to see what you’ve already done and be proud of that.
– Make to do lists. We’re stressing most of the time, because we think we have less time to do tasks at work. When we make to do lists, we can see if we use the time in a usefull and stress reduced way.
– Listen or play music. Music works therapeutically. On Spotify you have lots of music which makes you feel more relaxed and comfortable.
– Is the stress realistic or not? We think we have stress, but most of the time it’s not realistic. We need to realize in the end we all do the best we can. And sometimes we don’t accomplish work deadlines. Is that really something we should stress over? We still are humans in the end.
And at last, ask for help if you need it.
Do you wonder why music careers always fall apart? What pushes fans away? Are the expectations too high…or too low? How can you recognize dead-end music careers and stop wasting time on them? What are the signs fans will never commit? What are the red flags you should never ignore? What factors decide whether a music career succeeds or fails? What do fans want from an artist? What are the most common mistakes artists make? Why do fans lose interest?
And most importantly, what are the real reasons artists can’t find the music career that lasts?
1. Choose wisely.
I spent far too many years wondering why music careers always fell apart and artists couldn’t get anything to last. The answer was so obvious I felt like a fool for failing to see it all along: artists were choosing the wrong fans. The fans who wouldn’t or couldn’t give artists what they wanted. When I finally wised up and started with more of a purpose, with the aim of finding something long lasting. I cultivated: I want to see artists have a music career, not a music project.
2. A Music Career is amazing… but it isn’t a fantasy.
A music career won’t make all your pain and problems go away. It won’t erase the memory of all your old hurts and wounds, it won’t give you a healthy sense of self-esteem and it won’t open the gates of everlasting happiness and bliss. A music career can enhance your life in many ways, but it will never be perfect. There is no such thing as a perfect music career.
This one took me a while to fully grasp because like many people in the music industry, I fell for the popular ideology our culture perpetuates about the music career. I thought that with the right people in the music industry, it would all just work out and everything would be amazing. I thought this was enough. But it isn’t.
It’s also about timing (it has to be the right time for both the artist and the fan), fundamental compatibility, similar goals, and emotional maturity. A music career can be a beautiful, transformative thing, but not in a vacuum. A lot of other elements need to align, and you need to accept and embrace the fact that it will take work.
3. Sometimes you’re the problem.
Having a music career that won’t last for an extended amount of time can be for two reasons: you legitimately haven’t met the right fans, or you haven’t got the right music for the fan. I saw artists who ran into fans countless times. It took time before they go to their concerts.
4. Stop wasting time!
Oh what I would do to get back some of the time I’ve wasted over the years. If he / she won’t be your fan, if the fan won’t commit, if they treat you badly, if the fan doesn’t appreciate you, forget the fan. It seems so obvious, yet so many of us fail in this area. Why does it happen? Essentially, we see the potential and get enamored in thoughts of what could be. And we don’t see the fan as the problem, we think we need to try harder, we need to crack the fans code so we can get the fan to be the fan we want. It doesn’t work that way. Doing this usually causes more pain and is a huge waste of time.
5. Everyone makes mistakes.
When I talk about mistakes artists make in their career, a lot of artists will get hyper defensive and say I’m blaming them and it’s not their fault because all fans are jerks. That’s one way to look at things, but it’s not a very productive, helpful way to look at things.
The fact is we all need to understand how music careers work: the dynamics at play, what sets the foundation for an amazing music career, why some last, and why others don’t. It requires being open to the idea that you may be doing things wrong, and that’s OK! The biggest music career mistake that I see being committed, and I was once a major offender, is being too needy and expecting way too much out of a fan and a music career.
6. Self-Love is everything.
What keeps us in bad music careers isn’t that all fans are jerks or that music careers are so hard or that we’re unworthy or that all the good fans are taken. What keeps us in bad music careers is low self-esteem. When you don’t value yourself, you will accept and even welcome people who don’t value you into your life. You won’t see how wrong this is, how unacceptable this is. If you treat yourself badly, you will accept bad treatment from others. Self-love always comes before healthy music career.
7. The Chase is nonsense!
OK not total nonsense, it does kind of work. But it isn’t sustainable! The chase creates the illusion of confidence and leaves enough uncertainty to create the illusion of chemistry. Everything feels more dramatic and exciting when we don’t know how the other person feels. But a music career isn’t built on uncertainty. Yes, that can galvanize things, it can rouse interest, but you need something real in order for that interest to remain and deepen.
8. Fans lose interest for reasons you can’t see.
There are overt behaviors that push fans away, and there are covert ones … the latter causing a lot more confusion than the former! It can really hurt when a fan who seemed so into it at first does a complete 180 seemingly out of the blue and it’s hard not to take it personal.
This usually happens for visceral reasons you can’t see, but that they can feel, and usually comes from too much stressing. Stressing over a music career usually ruins it. As does getting attached to a certain outcome. When you expect a serious music career to unfold with a fan, then you lose something if the music career ends. When you can just go with it, you only have something to gain.
9. It doesn’t matter what you say, it’s the way you say It
I used to be a terrible communicator. No, scratch that. I was able to effectively communicate in certain settings. My direct, no-nonsense, intellectually thought-out and unemotional way of speaking served me well in terms of my career, but it didn’t do me many favors when it came to my music career.
Communication is a huge determining factor in whether a music career will survive or fail. You have to learn how to speak in a way so the other person hears you, otherwise you’re just wasting your breath and getting nowhere.
10. Artist and Fans mutual interest are different
They also need different things in a music career. Fans primarily need to feel appreciated for who they are and what they have to give. They need to feel like winners. If they don’t, then they won’t want to be involved in the music career for very long. You’ll notice in most cases that the fan says the reason it ended is he no longer felt appreciated.
Fans need to feel like the fan, they need to be respected for what they provide (this does not only mean material items).
Marcella visited Universal Music in the U.K. on the 18th of September 2018. And today she heard that her client got signed at Universal Music in the U.K.
Today we’re going to look at how to get signed by a label. If you’ve ever had dreams of signing to a record label and have them propel you to fame and fortune, this is a must-read guide. In it we’re going to look at two often overlooked truths of getting a record deal, as well as what it takes to get someone to sign you in this day and age.
How To Get Signed by a Label
Before we look at how to get a record deal, I want to quickly look at the reality behind getting signed. While getting a record label on board with your music career can be great and give you the resources to take your music to the next level, there are two key things you need to think about before signing anything:
– Having a record deal isn’t an instant path to success. In fact, some record deals could actually hinder progress in your career. It’s important you get someone who knows what to look out for to look over any contract before you sign it.
– Even if you’re signed, you should still pay attention to the way your music career is run. You should also be in the loop as to how you are being promoted, and be given some creative control.
Now I’m not saying this to scare you or turn you off getting a record deal. That said, it’s important you know that not every deal will be suitable for your personally. It’s important you get in your head a clear idea of what you’re looking for in a deal before you sign anything and be aware that getting signed isn’t a magic pill that will mean overnight success. Just because you get a record deal, it doesn’t mean that you’re going to “make it”. There are a lot of different types of deals you can sign; some are good, some are bad.
Similarly, if you end up signing to the wrong label, your deal could actually do more harm than good. They could end up completely changing the direction of your music (for the worse), or they could hold back your album and never release it at all. We’ll look more at this later in this guide.
With regards to the second point, it’s important that you have a good base knowledge of music marketing. That said, and believe it or not, record labels don’t always get it right. They may not fully understand what your market wants, or even why any existing fans have taken to you in the first place. Without this knowledge, they run the risk of alienating your existing fans, and attracting new fans that will never be as diehard as the current ones.
If this happens and your sales don’t do well, you will get dropped and be back to square one. Your original fans will have gone, and your new fans that were only there for “the next big thing” have moved on to liking someone else. Some artists are signed on recommendations or referrals. While this is a good way to get your foot in the door, if the label is clueless as to what to do with you (and this does happen), you stand to gain very little from being on the label.
Because of this, it’s important to follow along with what any label is planning for you, and have the knowledge to see when something is being done wrong. From here, you can hopefully work with the label to get your promotional campaign on a better path. Understanding the fact that a record deal won’t mean instant success and that you’ll still need to get involved in the marketing side of things, you’ll be able to negotiate a much better deal when that time comes. And who knows, you may even decide you don’t need one if you’re doing well for yourself.
The harsh reality is that sometimes labels will sign you and then do nothing to help you with your music career. If you don’t know how to market yourself, how to book a tour, or how to grow your fan base, you will eventually be dropped from the label.
How To Get A Record Deal Worth Signing
How to get a record deal. I’m sure if you’ve read any other guides on this subject, they’d suggest you send your demo into record labels and it’ll all get going from there. Now I’m not sure if you’ve tried this or not, but I can tell you one thing now: Unless you’re already established in your genre, this is largely a waste of your time. Unsolicited demos really don’t work anymore.
While this used to be a good way to get on the raider of record labels, the chances of this working these days is extremely slim. Record labels have become extremely picky over who they choose to sign, and generally only go on to give a deal to musicians who have a proven track record behind them. This could be in terms of how many units they have already sold, how much buzz they’re receiving in their chosen genre, or how much of a fan base they already have.
Putting all of these things into place and then approaching a record label is the most effective way to get signed. Forget all the “guides” that tell you how to get a record deal fast or how to get a record deal, below I’m going to break down what you really need to do to make things work for you and why.
At the end of the day, record labels are businesses. The reality is it’s become financially risky for them to sign unproven acts, and it’s expensive to train up newbie acts to become the complete package. But, they still need acts to make their business work. The solution for them? Save time and money by signing someone that’s already at least partly established in their scene. They won’t have to spend as much money to get this musician known, and if they already have experience performing and recording etc., they’ll waste fewer resources teaching them how to do this as well.
So, what am I getting at? How can you get signed? From what I’ve seen, the best way to get a record deal at the moment is to market yourself, build up your fan base, and start getting yourself out there as much as possible as an independent musician. It’s because of this that signing a deal shouldn’t be your main aim for now.
As I mentioned, the majority of people that get a record deal these days are people with a proven track record. As it’s unlikely you’re going to get signed before you’re established, you have to prove that you’re worth the investment before you get a deal. I know you may want a record deal so you don’t have to think about promoting yourself, but the truth is you will most likely have to market yourself initially if you want to get signed. This means it’s essential to learn at least a base level of marketing to gain any kind of success in today’s music industry.
Once you’ve learned how to market yourself, if you manage to get yourself a buzz in the underground scene in your chosen genre, you’ll find that record labels will start noticing you. You may want to send a demo in to potential labels at this point, but only if you’ve achieved a number of things already. This is because you’ll need to attach your musical CV alongside your demo, and if it doesn’t read very long or hasn’t got many standout points, there’s a lot less chance your demo will be taken seriously.
This stage of things isn’t truly essential however, as if you’re at the stage where you’re making a big noise in your genre, record labels will find you. They may not approach you initially, as they often scout people out and watch them over a period of time before they decide whether or not you’re right to join them. Because of this it’s important that you leave clear details of where people can catch you performing live and what you’re doing on your music website.
Make Music That Matches The Record Deal You Want
While this may sound obvious when said out loud, sometimes this is a point that needs to be stressed. If you want to get signed, you need to think about the kind of music you’re making. For example, if you’re making songs with explicit content or themes that aren’t very mainstream, don’t expect to be signed to a mainstream record label. There are some decent sized labels that may still be able to cater to you and your needs, but there are also a lot of labels that won’t.
If your aim is to get a record deal, you need to look at what labels are already out there, and who are some of the acts they’ve already signed. If there’s a record label that already has an act like you, this could either be a positive or a negative. It’s positive as they already market the kind of music you create, but it’s a negative in that they’ve already got a “you”. So why would they need another you?
Ideally, you’ll want to look for labels that cater to your genre and ideal fan base, but that haven’t already got someone doing what you do. This is the best scenario to be in, as the last thing you want to be doing is competing for attention with your label mate. And if your label decides to promote them more over you? You could be left in the dirt. Getting on the right record label is all important, as only the right record label can give you the right record deal.
Become The Kind Of Artist Labels Want To Sign
We’ve now covered the basics of getting signed to a label. But what are labels truly looking for? What makes them go, “yes, we must sign this artist”? This goes back to what was said earlier about having a proven track record. But you might not be entirely clear on what that means, so let’s delve deeper. I’m going to be sharing five keys to getting signed as an independent artist. But know that each of these items are closely linked together, and are inseparable from each other. You can’t work on just one and expect to make it – you must work on everything.
Your Branding Needs To Be Stellar
Many artists struggle with this, and that’s because it isn’t easy to put together. You need to think like a businessperson, and bring your image and your music into perfect alignment. When it comes to your logo and graphics, the font, colors, and shape all need to be chosen carefully. These are the same brand elements you’re going to be using everywhere (i.e. on social media, emails, posters, etc.), so they better be on-point with your musical identity.
Another important element to your brand is your story. You need to think about what your mission and vision is as an artist, and craft a compelling story around it. This is the central place from which all communication and marketing needs to flow. You also need to define your audience. This is something you can begin to figure out as you grow your social media followers, and perform and tour more, but you need to start collecting audience data immediately. And don’t stop at demographics – age, location, gender, and so on. Dig deep. Make note of their preferences for fast food, fashion, beverages, and so on. This also extends into what you wear, how you carry yourself, what you say to people, and so on.
You Must Release New Music Continually
You will also need to invest in the best engineering and production you can afford. This may not be much at first, but you need to make it your goal to get into better and better studios, and work with better producers as you are able. But keep in mind – you don’t have much time to waste in the studio, because the moment your release is ready, you’re going to need to go on a radio and tour blitz. You’ll learn more about that below, but if you’re going to be touring every year, you can’t afford to spend more than a couple of months in the studio.
You Need To Get On The Radio
Forget mainstream commercial radio, because your chances of being played on it are next to none. But community and college radio represents a major opportunity for independent artists, and if you work hard, you’ll even rank in the charts. The major labels essentially control the radio, so they will pay attention to acts that are breaking through despite the controls they’ve put into place. But don’t worry about that. Just focus on getting played at as many stations as possible so you can tour through those towns.
You Need To Perform Tour Like Your Career Depends On It
And make no mistake – if you’re hungry for that record deal – your career does depend on it. Get your butt out there. Record, get on the radio, perform. Record, get on the radio, perform. Increase your circle of influence every year.
You Must Build Your Fan Base
This means growing your social media followers into the thousands and even tens of thousands. And we are talking about legit followers here – you can’t just pay a service to boost your numbers, as any marketer worth their salt will see right through that. So, make it your goal to increase your followers with every show you play. Yes, you will need to be proactive in drawing attention to your social media profiles.
Sign On The Dotted Line
Does the above seem time-consuming, expensive, difficult, or even unreasonable? Perhaps so. But we are firmly in the DIY age, and labels aren’t going to take any chances on artists that don’t have their stuff in a group. What you need is proof, and a string of releases, tours, radio play, and a large social following are all signals to labels that you’re ready for the big time.
Record labels can make for great partners. But that’s what you should see them as – a partner. Not as an express ticket to stardom. In an ideal world, signing to a label would foster meaningful collaboration between the two parties. Sadly, it doesn’t always work that way.
Important: Not All Record Deals Are Made Equal
One thing you need to remember is not all record deals will be good for you. “Getting a record deal” and “getting a good record deal” are two completely different things. Don’t be too quick to sign anything just because someone offers you a deal.
While it’s not as easy as it once was to get signed, it is still possible. You may have to go about it in a different way and take a more hands-on approach before you get signed, but it will make you more knowledgeable as a musician. This will in turn help you get a better deal, and be able to guide your music career in a more beneficial manner. While having a record deal isn’t essential to do well as a musician, having a decent budget and resources available to you can definitely be beneficial.
I admit it, I’m a change addict. I love new cities, apartments and friends. This can be both a strength and a weakness.
On the one hand, I never shy away from a new experience or opportunity. On the other hand, it takes a strong effort for me to stick with anything once the novelty wears off.
So today I started thinking about all the ways I can make a day exciting without changing any of the big things that need to stay constant if I’m to make progress on my larger goals. Here’s what I’ve come up with:
1. Start the day with a blank piece of paper and the question: “What if today were my last?”
Write down what you’d do differently and then try to do at least five of those things.
2. Wear something much bolder than you usually do.
This gives people the opportunity to see you in a new light, which means they may interact with you differently.
3. Take a different path when you walk to work.
Maybe you’ll pass a restaurant you’d like to try sometime or a gym that’s offering free classes.
4. If you drive, park your car a mile away and take the bus the rest of the way.
I did this one time and met a stranger on the bus who I became friends with. Well worth the detour!
5. If you take public transportation for your commute, make the time meditative or educational.
Practice deep breathing, listen to soothing music, or download an audio book for the ride.
6. Bring your camera and take pictures of things that catch your eye throughout the day.
You’ll notice a lot more than you usually do—and new people will likely talk to you to figure out what you’re doing.
7. Change your workspace.
Bring new pictures and candles, or move your desk if you’re able. Rearranging furniture always makes my space more exciting.
8. Start collecting something you often see throughout the day.
It will make the whole day more interesting if you have your eyes peeled for rare coins, specific pens, and odd food labels.
9. Make it a goal to talk to five people you don’t know.
And I mean real conversations. Ask them what they do on the weekends, what their favorite memory is, and whether or not they like spam. (Okay, the last one is less interesting, but I think it says a lot about you if you eat unidentifiable lunch meat.)
10. Commit to complimenting everyone you encounter on something.
Sometimes it will be easy; sometimes it will be challenging. Every time it will brighten someone’s day and fill you with joy.
11. Take a class during your lunch break.
Head to the gym, learn to do pottery, start guitar lessons. You can always eat a sandwich at your desk later.
12. Eat lunch at a different time than usual.
You never know what you’re missing in the office when you head out at the same time every day.
13. Make lunch and bring enough for two people.
Then offer some to someone in your office.
14. Give yourself a challenge.
Maybe it’s to find a lower car insurance rate or talk to someone you secretly admire. I get a big kick out of little victories like these.
15. Read about a topic that’s completely new and interesting to you.
Then start a conversation about it. It’s always fun to share a new passion, especially if the other person gets excited, too.
16. Learn ten new words from a thesaurus and then use them all twice during the day.
Maybe I’m just a dork but I get excited about stretching my vocabulary!
17. Practice mindfulness during a boring activity.
In Buddhist monk Thich Nhat Hanh’s book The Miracle of Mindfulness, he explains how he stays fully present when washing the dishes—and enjoys it. Anything can be interesting if you get curious about how it works.
18. Count risks.
See how many (smart) risks you can take throughout the day, like accepting a difficult assignment or committing to something you’ve never done before.
19. Say yes to everything.
In the movie Yes Man, Jim Carrey said yes to absolutely everything, even an intimate moment with someone’s grandma. I’m not suggesting you go to that extreme, but you’ll likely have an exciting day if you say yes to most things you’re asked.
20. Commit random acts of kindness.
You’ll get a warm fuzzy feeling and you’ll create some good karma for yourself. You never know when that kindness will come back to you and open up your world.
21. Bet on things.
Once on The Office everyone bet on stupid things, like how long it would take Kelly to explain Netflix to Ryan, or whether Creed would notice they replaced his apple with a potato. If you’re pulling an all-nighter, this could be a fun way to hold onto your sanity.
22. Set up a profile on a dating site (if you’re single).
I was on Tinder for a while—don’t laugh—and I have to admit I kind of watched my app like a kid counting down ‘til Christmas.
23. Ask someone to come out to play.
Kids are always willing to jump around, get messy, and give get their blood pumping. You still have legs and endorphins—tap into that. Play basketball after work, go bike riding, or spend some time on the swings.
24. Learn something new during all your routine activities.
When you buy coffee, ask the barista how long the shop has been there. When you make copies, pay attention to how the machine works.
25. Swap apartments with a friend for a night.
Assuming you trust each other, why not? A change of scenery can work wonders; and it’s always fun to see how someone else lives.
I once read that intelligent people are never bored because they’re always curious. You’re smart—start exploring! If you keep your mind engaged and fresh during your downtime, you’ll have far more passion and focus when it’s time to get productive. And equally important, you’ll enjoy more of the minutes that would otherwise just pass by.
Motivation is central to creativity, productivity, and happiness. Motivation is what causes us to act, and when we act, we create movement, growth, and change; we feel involved, masterful, and significant; we feel powerful through experiencing how we can change the world; and we create more of what we love in our lives. And all of this gives our lives purpose and happiness.
Demotivation Is Like Snow
It’s said that Eskimos have multiple words for snow. It’s so familiar to them, they can appreciate the subtle differences between the varied types. These distinctions let Eskimos respond differently to different types of snow, depending on the challenges and opportunities that each particular type of snow presents.
Most of us have just one conception of demotivation, which means that whenever you’re unmotivated, you’re likely to assume that you’re struggling with the same problem. The truth: Demotivation is a category of problems, containing many variations. When you have just one kind of demotivation, you’ll apply the same old strategies whenever you feel unmotivated. For many musicians, those strategies look like this: set dreams, push harder, create accountability checks that will push you, and run your life using to-do lists. These strategies are ineffective with most types of demotivation, and in some instances they can even make you more unmotivated.
At its essence, demotivation is about not fully committing to act, and there are many reasons why you might be in that position. Having more ways to categorize your demotivation will help you identify the real reasons for your unwillingness move forward. Then, you can pick the right tools and strategies to help you get motivated again.
Here are 10 types of demotivation and the strategies that I found while working with musicians, their motivation and how they got it back:
1. You’re Demotivated by Fear
When you’re afraid, even if you’re entering territory that you’ve chosen to move into, a part of you is determined to avoid going forward. Fear slows you down and makes you hesitant and careful, which can be beneficial to you, but sometimes your fears are based on your imagination rather than on an accurate assessment of the risks in your reality. If your fear is big enough, even if you’re also excited to go forward, the part of you that wants to keep you safe can successfully prevent you from going forward into territory that’s both desirable and safe.
How to get motivated again: To get motivated, you need to deal with your fear. Start by naming your fears so that they’re out in the open. Remember to say a gentle “thank you” to your fears–they’re trying to protect you, after all. Then question your fears: “Why am I afraid of that happening?” “What are the chances that would really happen?” Some of your fears will slip away now. Look at the fears that are left. What are they telling you about the research you need to do, the gaps you need to fill, and the risk management strategies you need to put in place? Honor that wisdom by building it into your plan. Finally, consider breaking down the changes into smaller steps and focusing on just the next few small steps–this will calm your fears.
2. You’re Demotivated by Setting the Wrong Dreams
Martha Beck has a great model for understanding motivation. She explains that we have an Essential Self and a Social Self. Your Essential Self is the part of you that’s spontaneous and creative and playful, the part that knows what’s most important to you. Your Social Self is the part of you that has been developing since the day you were born, learning the rules of the tribe and working hard to make sure that you’re safe by making you follow “the rules.”
We’re all surrounded by so many messages that feed into our Social Selves and we’re keen to impress our tribes. When you feel unmotivated, it’s because you’re setting dreams based purely on what your Social Self wants and this is pulling you away from the direction your Essential Self wants you to take. Your Essential Self uses demotivation to slow you down and to detach you from the toxic dreams you’ve set.
How to get motivated again: Take some time to review your dreams. Since your Essential Self is non-verbal, you can easily access your Essential Self through your body. Notice how your body responds as you think of each of the dreams you’re trying to work on.
When your body (and particularly your breathing) shows signs of tightness and constriction, that’s a pretty good indication that you’re trying to follow toxic dreams. If you get a constricted reaction, scrap your current dreams and question all your stories about what you “should” do with your life. Notice what makes you smile spontaneously or lose track of time, and set dreams related to that stuff instead.
3. You’re Demotivated by Lack of Clarity
When you haven’t consciously and clearly articulated what you want, your picture of your future will be vague. We like what’s familiar, so we resist what’s unfamiliar and vague and we stay with and re-create what’s familiar to us. If you’re not clear about what you want to create, then it makes sense that you’ll lack motivation because you’d rather stay with your current familiar reality.
How to get motivated again: If you want to create something different from what you’ve been experiencing, it’s not enough to just know what you don’t want. You need to know what you do want, and you need to articulate a clear and specific vision of what you want to create so that you can become familiar with that new outcome and feel comfortable moving toward it. Take some time to articulate what you want and why you want it.
4. You’re Demotivated by a Values Conflict
Your values are what’s important to you in life. If you have a values conflict, it means that there are two or more values that are important to you but you believe that you can’t satisfy all of those values in a particular situation.
This situation causes you to feel conflicted and pulled in different directions as you try to find ways to get what’s important to you. You might have brief spurts of motivation to work on something and then lose motivation and start working on something else, or your motivation might dry up altogether because the effort of dealing with internal conflict quickly tires you out and saps your energy.
How to get motivated again: You need to unpack your values conflict and play mediator. You have to get the parts of you that are advocating for different values to play on the same team again. Start with acknowledging the internal conflict.
Grab a piece of paper and draw a line down the middle so that you have two columns. Write about the two different directions you feel pulled in, one in each column, and summarize it with a statement of what each part wants.
Now, pick one column and chunk it up: “Why does this part want that? What does it hope to get as a result of having that?” Keep asking the questions and writing your answers until you feel that you’ve hit on the result that this part of you ultimately wants. Now do the same for the other part, and notice when you get to the level where the answers in the two columns are the same.
Ultimately, all of the parts of you always want the same thing, because they’re all you. Now that you know what you really want, you can evaluate the strategies that each part had been advocating for and decide which strategy would work best.
Often, once you’re clear on what you really want, you spot new strategies for getting it that you hadn’t noticed before. Sometimes by doing this exercise you’ll find ways to satisfy all of your values, but sometimes that’s not possible. If you’ve taken time to think through your values and you’ve consciously chosen to prioritize a particular value over your other values for a while, this clarity will ease the internal conflict and your motivation will return.
5. You’re Demotivated by Lack of Autonomy
We thrive on autonomy. We all have a decision-making center in our brains, and this part of us needs to be exercised. Studies have found that this decision-making center in the brain is under-developed in musicians who have depression and that if you practice using this part of the brain and making decisions, depression often clears.
In the book Drive of Daniel Pink, he writes about the research that shows that when it comes to doing creative work, having some autonomy to decide what we do, when we do it, how we do it, and whom we do it with is core to igniting and sustaining motivation, creativity, and productivity.
How to get motivated again: Consider how much autonomy you have in relation to the dreams you’ve been trying to pursue. Are there areas where you feel constricted and controlled? Consider how you could gradually introduce more autonomy in your task, time, technique, location, and team, and then, if you’re employed, have a discussion with your manager and ask for greater autonomy in a few specific areas of your work.
6. You’re Demotivated by Lack of Challenge
Challenge is another crucial ingredient for motivation that authors like Daniel Pink and Mihaly Csikszentmihalyi, author of Flow: The Psychology of Optimal Experience, highlight. When it comes to dealing with challenges, there’s a sweet spot. Too great a challenge, and the fear becomes too great and saps our motivation (see point 1), and if the challenge is too small, we quickly get bored and struggle to stay motivated. We’re designed to be living, growing creatures, and we need constant challenges and opportunities to master new skills. Without challenges, our Essential Self steps in and demotivates us as a way of telling us that we’ve departed from the path that’s right for us.
How to get motivated again: Review your dreams and the projects you’re working on. Are they challenging you? Are they going to require you to grow in order to achieve them, or are you treading water in your comfort zone, doing only the things you know you can do? Try tweaking your dreams to make them a bit more challenging, take on projects that will require you to grow, and find a new thing or two to learn to stimulate yourself.
7. You’re Demotivated by Grief
At the beginning of any change, we go through a phase of wondering if we should or could hang on to the way things were and grieving what we’ll be losing if we make significant changes. Confusion, self-doubt, mistrust of the world around us, and feeling lost are common symptoms, and the bigger the change, the more powerful these symptoms. Sometimes we even go through a bit of depression and social withdrawal. Martha Beck calls this phase the “Death and Rebirth” phase of change in her book Finding Your Own North Star. With all the grieving and fearing and feeling lost that go on in this phase, it’s normal for your motivation to dry up.
How to get motivated again: If you’ve just experienced a trauma or loss, or you’re going through a major change and finding that there are days where you’re hit hard with Death and Rebirth symptoms, don’t try to make yourself motivated and proactive. You can’t rush grieving or the undoing of your old life and ways of thinking, and you can’t skip the Death and Rebirth phase and go straight into Dreaming and Scheming.
You need to give yourself a lot of space for nurturing and reflection. Look after your body with good food, rest, and exercise. Express your grief, confusion, and fears with people who can listen lovingly. Spend time in nature and with calm, loving people to center yourself. Accept every feeling and thought you have–they’re all normal and safe.
Take one day at a time and go easy on yourself. Confusion, forgetfulness, and clumsiness are all normal in this stage. The grieving will end when it’s ready, and if you relax into it and express your grief, it’ll be sooner rather than later.
8. You’re Demotivated by Loneliness
This is an especially important one for those of us who work alone from home. You know those days when you feel a bit cabin-feverish, you just don’t feel like working, and you’d rather be out having a drink with a friend or playing a game of soccer? Well, perhaps it’s because we’re designed to be social creatures and sometimes your Essential Self is just longing for some connection with other people. Your Essential Self hijacks your work motivation so that you’ll take a break from work and go spend some time with other people.
How to get motivated again: Take a break and go spend some time with someone you enjoy. You may be surprised at the motivating impact this has and find yourself much more clear and productive when you return to your work. And then look for ways that you can begin to build more networking and joint venturing into your work.
9. You’re Demotivated by Burnout
I attract overachieving Type A’s, and, as a recovering Type A myself, I know that sometimes we’re banging on about wanting to get more done even after we’ve exceeded the limit on what’s sustainable. If you’re feeling tired all the time, you’ve lost your energy for socializing, and the idea of taking a snooze sounds more compelling than the stuff you’re usually interested in, then you’ve probably pushed yourself too long and hard and you may be burned out.
Your Essential Self will always work to motivate you to move toward what you most need. So if you’re burned out and needing sleep, your Essential Self may even sap the motivation from the things that you’re usually really ignited about–just to get you to meet your core needs again.
How to get motivated again: Sleep. And then when you’re done sleeping and the quality of your thinking has been restored, check back in with your Essential Self about what’s most important to you. Start building sustainable ways to do more of what’s important to you.
10. You’re Demotivated By Fuzzy Next Steps
Your end-dream might be nice and clear, but if you haven’t taken time to chunk it down into smaller dreams, you’ll get stuck, confused, and unmotivated when it’s time to take action. Some projects are small and familiar enough that they don’t need a plan, but if you’re often worrying that you don’t know what to do next and you don’t have a clear plan, then this might be the source of your demotivation.
How to get motivated again: If you want to keep your motivation flowing steadily through all stages of your projects, take time to create clear project plans and to schedule your plans into your calendar.
Use your fears to point you to the potential risks you need to manage. Write down all of your “I-don’t-know-how-to” concerns and turn these into research questions. The first part of any planning stage is research, and you’ll find new research questions along the way, so realize that conducting research should be part of your action plan at every stage of your project. Finally, ask yourself what smaller dreams need to be achieved for you to achieve your end-dream, and schedule deadlines for yourself.
Dream-setting, planning, organizing, and accountability structures are often touted as the big solution to demotivation and the silver bullet that will get you creative and productive again. The truth, as you’ve learned: It’s a useful strategy for dealing with only some types of demotivation. Pinpoint your unique form of demotivation, and start to tackle it in a specific way.
Living the rockstar life seems easy-peasy but little do we realize that a lot of blood, sweat, tears and hard work has gone into getting that coveted spotlight. Many famous musicians struggled plenty before making it big. Here are some of them and the stories of their hardship:
– Elvis Presley. It’s been ages since he passed away. But even today today, the very name of Elvis Presley makes $55 million in a year. But he wasn’t so fortunate when he first started out. After his very first performance, his manager fired him and advised him to go back to driving a truck since he felt Elvis was not talented enough for the music industry.
– Kailash Kher. At present, he has the whole country swooning to his melodious voice, but Kailash Kher has had his fair share of struggles. Before his major break through, Kailash Kher lived on a railway platform in Mumbai. He ran away from his house and learned music from 15 different teachers before moving to Mumbai, where he lived a life he could never imagine.
– The Beatles. Who can ever forget the infamous dialogue by John Lennon that the Beatles were more famous than Jesus, but when they started out, they faced a lot of problems. In fact, a recording label went ahead and said, “We don’t like their sound, and guitar music is on the way out.” Disagree much?
– Asha Bhosle. Today, she has given her voice to over 12000 songs, however, when she started out, things were not easy. In a candid interview she said, “No one helped me. I would go begging for work. It was not easy as I had no godfather or someone to help me. A lonely person tends to make mistakes, it is always better to have someone to guide you. I had no one.”
– Beethoven. In his younger days, he struggled with the violin. Even though his heart lay in composition, he found it hard to practice the violin and neglected his practices. Most of his teachers felt that he was hopeless and wouldn’t have a career in music composition. However, this turned for the better and he composed some of his best works despite having a hearing impairment.
– Sonu Nigam. Hailing from a lower middle class background, Sonu Nigam’s journey has been anything but easy. When he started out, he would stand outside music directors’ offices for hours without any food or water. He faced a lot of humiliation and had a lot of insecurities before getting his actual breakthrough.
– Jay-Z. As a young boy, Jay-Z always had big dreams for himself. He saw himself as a famous rapper, but the world did not agree. During his struggling days, he was refused a deal with almost all major labels. Everyone refused to sign him on. However, that didn’t stop him since he went on and started his own music label, Roc-A-Fella Records.
– Madonna. Before all the fame and glory, Madonna was just a high school drop out. After leaving school, she moved to New York city where she worked as a waitress at a Dunkin’ Donuts. But apparently, she didn’t last too long there. Not even one entire day.
– Mohit Chauhan. After getting his masters degree in Geology, Mohit denounced the 9-5 life and moved to Delhi to pursue music. Here’s where he formed Silk Route and enjoyed a fair amount of success before the band broke up. For a few years, he was out of commission until he made a comeback with the song “Guncha” in 2005 from the movie “Main, Meri Patni Aur Woh.
– Andrea Bocelli. Born with a poor eyesight, Andrea, an Italian classical tenor, recording artist and singer-songwriter, lost his eyesight at the age of 12. However, his setback didn’t stop him from chasing his dream. Because of his love for music, he was forced to moonlight as a piano bar performer before he was discovered at the age of 33.
There’s no doubt that musicians have to struggle a lot before making it big, but thankfully they all got there in the end.
There is always a bleary ballad on a Lil Wayne album, a foggy moment of reflection and empathy. He has a playlist’s worth of these tracks—“I’m Single,” “How to Love,” “Shoot Me Down,” “Tie My Hands”—and “Mess,” from Tha Carter V, deserves a slot on the best of “Tender Moments with Weezy.”
Over a distant loop of acoustic guitar and some small pings from a keyboard, he spills himself all over the track, mixing up double-time rapping with crooning and half-confessions with boasts and corny jokes. It isn’t quite a banger or a ballad, but something surprising in between. The song is, well, messy, but purposefully and excitingly so, sloshing over its own edges with Wayne’s unstable momentum.
Like he always does, he mixes metaphors and feeds clichés into a wood chipper, from “Put yourself in my shoes, but you gotta tiptoe” to “She don’t believe in ghosts till I get ghost,” but he moves lightly enough on the track to make it all blend together and dovetail. Forget Best Rapper Alive: Wayne, at his most thrilling, is the most musical rapper alive, and “Mess” taps back into that well.
Cardi B is making her comeback at the 2018 American Music Awards!
The rapper, 25, will be taking the stage at the Oct. 9 show, marking her first performance since welcoming daughter Kulture Kiari with husband Offset on July 10. She’ll be joined by Bad Bunny and J Balvin to perform their hit “I Like It,” PEOPLE confirms exclusively.
In addition, the AMAs will be Cardi B’s first awards appearance in the weeks since her now-infamous New York Fashion Week brawl with Nicki Minaj on Sept. 7.
Sixteen days after she delivered baby Kulture, Cardi B announced in late July she would not be performing on Bruno Mars’ tour in order to spend more time with her daughter and give her body more time to recover from the birth. The mother of one previously made her first event appearance as a new mom when she attended the 2018 MTV Video Music Awards in August. Cardi B opened the show with a short sketch but did not perform.
Cardi B is tied for the most nominations of the year with Drake as they both received eight nods. The pair will compete against each other in the show’s top category, artist of the year, along with Imagine Dragons, Post Malone, Ed Sheeran, and Taylor Swift. The star, who released her debut album Invasion of Privacy in April, is also nominated in the favorite new artist of the year, favorite female artist, pop/rock, and favorite artist and rap/hip-hop categories.
PEOPLE exclusively revealed that Carrie Underwood, Imagine Dragons, and Post Malone featuring Ty Dolla $ign will also be performing at this year’s show.
Black-ish star Tracee Ellis Ross will host the AMAs for the second consecutive year.
The 2018 American Music Awards, presented by YouTube Music, will broadcast live from the Microsoft Theater in Los Angeles on Oct. 9 (at 8 p.m. ET) on ABC.
Over the last 15 years Synergy For Music noticed a lot in the music industry. When musical artists and musicians come to Synergy For Music with their questions, they found a few things:
1. There is a lot doubt about what they should do
2. Therefore we asked them what they already have done
3. The doubt is keeping them from achieving their goal
Musical artists and musicians tell Synergy For Music after collaboration they found new energy, motivation and inspiration to take their career to the next level. They say they have never done so many actions to achieve their goal and see so many other possibilities.
Synergy For Music is committed to continuously thrive to create more clarity for those who need it. And yes, Synergy For Music is also constantly learning from their clients.
Don’t every give up on your dreams, the path to your dreams is more then worth it. And maybe even more beautiful then when you have reached your dream.
Christina Aguilera is ready to “Accelerate” into her first tour in over a decade.
In an exclusive video, the “Genie in a Bottle” singer, 37, takes PEOPLE backstage as she prepares for her Liberation Tour, which kicks off Sept. 25 in Hollywood, Florida.
In one shot, the former The Voice coach sits and looks into the distance nervously. This is the singer’s first time going on tour since 2008 — and she says she is “thrilled” to get back on stage.
“I feel like a new artist again, which is so refreshing,” she told PEOPLE this summer. “It’s what I’ve been needing for so long. I don’t really have any expectations.”
In the exclusive video, the songstress is seen practicing both sensual and emotional choreography alongside multiple male and female dancers, in what looks like will be spectacle to watch during her tour. This week, the singer shared that she was adding the “finishing touches” to her tour, posting a photo of her getting her makeup done on Instagram.
Aguilera also told PEOPLE this summer that along with her dancers, her adorable daughter Summer Rain, 4, will be joining her on tour.
“She’s a mama’s girl and I’ll definitely be taking her on the road with me,” said the “Beautiful” singer of Summer. “She’s going to learn to see life through a different set of eyes.”
It was the birth of her daughter and her son Max Liron, 10, who encouraged Aguilera to take a small break from making music and coaching on The Voice so she could “have a stable, one-place, rooted environment for my kids.”
“But with any artist, that will run its course and feel stagnant. I was like, ‘Man, I won’t be of service to anyone if I don’t get back to who I am and what I love to do,’” the “Sick of Sittin” singer shared. “I said, ‘Mama’s got to hit the road again!’”
The behind-the-scenes video ends with Aguilera faintly asking her fans to “remember.” And how can fans not remember the five-time Grammy award winner’s most iconic songs and performances?
The Liberation Tour in the North America begins Sept. 25 and is set to end on Nov. 13. Fans can access tickets through Aguilera’s site.
Watch here the whole interview:
Demi Lovato’s mother Dianna de la Garza has opened up about her daughter’s July overdose for the first time, speaking to Newsmax TV about her finding out, seeing Demi for the first time at the hospital, and Demi’s status today. de le Garza’s interview was also meant to raise awareness on the opioids crisis in the U.S. and was done with Demi’s blessing.
TMZ reported news of Demi’s condition before de le Garza found out, she said. “I literally start to shake a little bit when I start to remember what happened that day,” she started. “I was actually looking at my phone and all these texts started coming in. Just text after text after texts. And I thought, ‘What is going on?’”
The texts were from friends who had seen TMZ’s report, de le Garza recalled. “The first lines of these texts were saying, ‘I just heard the news, I’m so sorry, I’m praying for your family, I’m praying for Demi.’ I was in shock. I thought, what is going on? And someone said, ‘I just saw on TMZ. I’m so sorry. Please tell me it’s not true.’ And I mean, my heart just dropped. I didn’t know what I was looking at. And so I thought okay, I have to get on TMZ on Twitter and see what they’re saying. And before I could get on TMZ to see what they were reporting, I got a phone call from Demi’s assistant at the time, Kelsey.”
“And I answered the phone and Kelsey was rambling like she had obviously been through something terrible, and she said, ‘I need to tell you what’s going on. You’re going to see a report come out. Well, it’s already come out.’ And I stopped her and said, ‘Kelsey, just tell me what’s going on.’ And the next words that came out of her mouth are words that are so difficult to hear as a parent. She said Demi overdosed. So I was in shock, I didn’t know what to say. It was just something I never, ever expected to hear as a parent about any of my kids. And I hesitated to ask but I had to ask her, I just remember it felt like the words took forever to come out of my mouth. I said, ‘Is she okay?’ And she stopped for a second and she said, ‘She’s conscious, but she’s not talking.’ And so I knew at that point that we were in trouble.”
de le Garza had her other daughter Dallas drive her to the hospital where Demi was, saying she didn’t think she could drive herself. “[My daughters] Dallas and Madison and I jumped out of the car at the emergency room and ran into the emergency room to be by her side. She just didn’t look good—at all. She was in bad shape. But I said to her, ‘Demi, I’m here. I love you.’ And at that point she said back to me, ‘I love you, too.’ So from that point on, I never allowed myself to think things weren’t going to be okay.”
de le Garza said the family didn’t know “for two days if she was going to make it or not.” She credited everyone’s prayers and the team at Cedars-Sinai, the hospital Demi was at.
Today, Demi is seeking treatment and doing well. “I can honestly say today that she’s doing really well. She’s happy. She’s healthy. She’s working on her sobriety, and she’s getting the help she needs. And that in itself encourages me about her future and about the future of our family.”
To be fair, she didn’t think anyone would actually take this seriously.
After listing a $12,000 bottle of tears on her merch site, Noah Cyrus probably didn’t think people were actually going to try to buy it. Well, someone tried really really hard. So hard, in fact, that Cyrus had to reimburse an entire GoFundMe campaign.
Following her very public, very melodramatic breakup with Lil Xan, Cyrus did what any smart business woman would do: Create an emotionally-charged merch line. However, her merch line, more specifically a $12K bottle of tears, has caused some trouble. To be clear, the tears were never real. The was never a bottle of Noah Cyrus tears. There probably never will be a bottle of Noah Cyrus tears. It was all a big stunt for social media and news outlets, like us, to latch onto.
However, the singer clearly underestimated the power of scammers and stans on the internet in 2018. If you attempt to buy the tears via the pizzaslime store, your money will automatically be put back into your account. However, user Sad Cyren decided to start a GoFundMe campaign that inevitably would avoid that nice little feature altogether, according to TMZ.
“I LOVE NOAH CYRUS SO MUCH I NEED A BOTTLE OF HER TEARS BUT IT’s $12,000!!!!!!!!!!!!” the description read. “PLEASE HELP ME MAKE MY DREAM COME TRUE AND GET ME TO MY GOAL!!!!!!!!!! IT SAYS ON THE PIZZASLIME STORE THAT IT’S ONLY AVAILABLE FOR 48 HOURS SO PLEASE SHARE THIS SO I CAN GET TO THE GOAL AS FAST AS POSSIBLE!!!!!”
In just 15 hours, eight people donated to Cyren’s cause, bringing the total to $1,240. One person even donated $1,000. At this point, the GoFundMe campaign caught the attention of Cyrus and her team. The campaign is now closed and Cyrus has since offered to reimburse anyone that donated to the GoFundMe. Additionally, anyone who donated was offered a backstage pass to one of Cyrus’ shows.
Noah Cyrus (18 years old) collaborates with the clothing line Pizzaslime. She sells T-shirts with a picture of her father’s (Billy Ray Cyrus) face tattooed with the words “achy, breaks” and “Dang Flabbit”, “Noah Cyrus Tears” mugs and sweatpants with the words “Sadness”.
But she also sells a bottle of her tears for $12,000, because of her breakup with Lil Xan. Pizzaslime says: “This is approximately 12 tears made by Noah Cyrus as a result of sadness. Human digestion of these tears is not suggested cause tears are generally pretty salty and that would just be super f——— weird if you drank someone else’s tears.”
Always great to be working in Antwerpen, Hello Belgium!
From Universal Music in the U.K. to the Paradiso in Amsterdam. Marcella loves her job.
Marcella arrives exhausted at a hotel in New York City, the night before she works with a client.
Marcella visits The Grammy Awards at Madison Square Garden.
Noah Cyrus – The Good Cry Tour. Good Cry EP out on the 21st of September 2018.
Marcella visits Sony Music in Culver City with a client.
Marcella visits Warner Music Group in New York.
Marcella speaks on several events for musicians.
Begin the day with these 4 people. It’s time to work our asses off today.
Marcella speaks at SXSW 2017.
Marcella speaks at SXSW 2018.