Case Study Band

ABOUT THE BAND
A band with Pop / Rock songs. This band exists of a singer, guitar player, pianist, drummer and bass player. They knew each other from college, trying to find their own music style. The band looked like the Beatles. The songs are about love, politics and science. They made two albums and were heading to record their third album. They felt this was a new chapter of their career. This became a big project.

BEHIND THE PROJECT

The Challenge
Making and executing a Direct-To-Fan Marketing campaign

Key Features
– Biography
– Setting goals
– Define target audience
– A list of products to sell
– Content Marketing strategy
– Planning

RESULTS
– Huge brand awareness
– A solid fanbase with a lot engagement
– Successful Direct-To-Fan Marketing campaign with a funding of € 5500,-