About

Why
Traditional business models are no longer sufficient to cope with the rapidly changing music and entertainment markets.

Who
I am Marcella Smeele (28) and I am helping artists, songwriters, producers, managers, labels and musicians (Skype and offline) to get awareness, fans, gigs.

How
I give them (Skype and offline):
– a safe environment where they can tell their story to a loyal person who really listens to their needs
– a structure to build their business on
– provide clarity in a chaotic situation
– transparent information about the music industry
– a check on their personal life and business life
– possibilities to think beyond their comfortzone
– a check whether they are still on the right track

Marcella Smeele: “Music is my passion, I am a devoted person with perseverance. I think beyond the challenge. I get satisfaction by motivating and inspire talented artists and musicians to achieve their goals.”

Background story
“In my younger years (13 years old) I felt the need to offer something specific for artists and musicians. It began with arranging gigs. This succeeded and got word of mouth from one artist to other artists. When I was 19 years old I did the education Media and Entertainment Management with the specialization Artist Management.”

“During my education I worked a lot with artists and musicians on a wider level such as arranging contracts to gigs, websites to Social Media, sponsordeals to worthwhile collaborations.”

“After my education I noticed the artists sought business models in the music industry. In my recent years (23 years old – now) I made marketing and business models for artists. I did this by doing a course at Berklee College of Music (Boston, U.S.), analyzing top artist case studies and making marketing and business models for artists. My specialism is Music Marketing.”

“Next to this experience I know how it is to make a profession of your passion. That’s why I love to pass my experience on to artists through coaching.”

Resume
2015 – now: Business Coach – Marketing
2013 – 2015: Music Social Media Marketer
2010 – 2013: Music Marketer
2006 – 2010: Artist Manager
2001 – 2005: Booker
1987 – 2001: Music lover

Masterclasses
Masterclasses are featured at:
– Muziekcentrum The Box
– Muziekcentrum Tjarda
– Muziekles in Amersfoort
– Muziek Organisatie Noord
– ROC Twente Education “Artist”
– ArtEZ Popacademie
– Le Temps Perdu
– Eindhovense Popdag
– Urban House Groningen
– Sound Dog
– Bax-shop
– JJ Music House
– Haags Pop Centrum
– Gigstarter
– PopEi
– P60
– Popcentrum Jacobiberg
– Q-Factory

Interviews
I did interviews with the following Artists:
– DJ Jurgen
– DJ Jean
– Diaz & Bruno
– Will Dailey
– Kasper van Kooten and his band “Fonk”
– Karin Bloemen

Highlights of my blogs
Blogs are featured on:
– Music Think Tank
– Frankwatching
– MarketingTribune
– Hypebot
– Dotted Music

Would you like to know more about me? Look at my LinkedIn below this page.