Most artists see the USA as the next step to their career, cause if you can make it in the USA, you can make it anywhere. The USA has always been a country where I wanted to go to, because our Music Industry is dominated by the USA market, look at the Top 40 lists.
Craig S. Hyman
To get to know the music industry in the USA, I interviewed Craig S. Hyman. Craig S. Hyman is a music industry veteran with more than 20 years experience in the music and entertainment industries. Passionate about music, with a talent for identifying emerging artists around the world, he is President and Founder of Numinous Music and Productions, a Los Angeles, California & New York City based entertainment arts consulting company specializing live music performance presenting, programming & curating, A&R, record label operations & expertise, talent booking, artist management, music licensing, marketing & social media, live production & touring, and music industry consulting services.
Nowadays he is a Live Music Promoter-Presenter-Curator, primarily in World music these days, putting on shows all over North America for the most part. He is a consultant in every sense of the word in the music/entertainment industries. He also still does some artist management, booking, touring, career guidance and so on. His experience of TV, film & events gives him a more extensive knowledge than most who have only worked in the music industry.
Part of the music industry, why?
All of his life, since childhood, his greatest joy has always been to turn people on to music, all types of music, for the first time, and to see the joy that they got from experiencing those sounds and enjoying it for the first time. He felt the ultimate experience in music enjoyment is LIVE, seeing, hearing, feeling, tasting, vibrating, moving and grooving to an artists solo duo, trio band ensemble or orchestra, there is nothing on this planet to my personal knowledge that is more powerful and joy giving than that of an excellent, outstanding & enjoyable live music performance, period!
Spotting talents in USA
Artists in the USA are being spotted via the internet, at live performance venues, conferences, festivals (there has been an increase on both of the last two that I mentioned), word of mouth music shops and print publications even still.
You are either a great or good studio artist or an all around artists, meaning you are either just good to great in the studio and based on that and the fact that you and a label does not care for some reason if you tour as an artists or not, then they may sign you with the intuition that you and they will benefit financially based on selling your music digitally or as physical product, or license it to be in TV, Films, Commercials, etc., and find other income streams for you as that artist to make money on your product that doesn’t necessarily include a live music component to the grand plan of your career, however, this is not as common as the second way that artists get signed to labels.
And that, as far as I am aware, is the good old fashioned way of you being a great artist in the studio, live and also have all of the other elements that will help you and the label make money form your craft, and also more than likely be part of what they see as lucrative in the current market or even better in their eyes, as the next big thing that is about to come along in them music business in terms of artists that will make everyone concerned rich and live happily ever after!!
Struggles in USA for artists
He thinks it’s mostly the same in LA as it is everywhere else, as far as he is aware of, and that is getting recognized by those you want you and your music to be recognized by as you have so many artists to compete with now, more than ever, just as there are more methods in which artists can get themselves noticed but people in general as well as the industry. But one thing that comes to his mind that seems to have always been the ongoing challenge which always does make the world of difference as far as he is concerned, if you can do it successfully, getting as many people as possible out to your shows to see you perform live, whether it be music industry folks or the general public, etc.
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